Ronel Maban

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Lead Generation Specialist

Funraisin

Nov 2024 - Jul 2025 (9 months)

Managed HubSpot CRM for B2B lead generation, ensuring accurate lifecycle stages, tagging, and segmentation.Built and executed automated email marketing campaigns and nurture sequences aligned with funnel stages.Supported funnel optimization by improving lead routing, tracking conversions, and reducing data gaps.Monitored campaign performance using HubSpot analytics to evaluate open rates, CTRs, and conversions.Collaborated with leadership to refine CRM workflows and reporting for improved pipeline visibility.

Lead Generation Team Leader

Banyan Software

Jan 2022 - Dec 2024 (3 years)

Led a B2B lead generation team using HubSpot CRM to support acquisition and pipeline growth.Managed HubSpot contact, company, and deal records, ensuring accurate lifecycle stages, properties, and segmentation.Designed and optimized lead funnels in HubSpot, improving MQL to SQL conversion and sales handoff.Built HubSpot dashboards and custom reports to track funnel performance, conversion rates, and campaign effectiveness.Implemented CRM data governance and QA processes, improving data accuracy and reporting reliability.Collaborated with marketing and sales stakeholders to align email campaigns, lead scoring, and automation workflows.Presented data-driven insights and funnel analytics to B2B clients and internal leadership to guide strategy.

Lead Generation Specialist

Banyan Software

Jan 2020 - Dec 2022 (3 years)

Qualified and segmented B2B leads using HubSpot CRM based on ICP, buyer personas, and engagement data.Maintained clean CRM data to support email marketing, attribution reporting, and funnel analysis.Tracked KPIs such as email engagement, lead conversion rates, and pipeline movement.Supported A/B testing initiatives by analyzing email performance metrics and lead behavior inside HubSpot.Assisted in building reports for ongoing marketing and sales performance reviews.

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Virtual Assistant

Broker Buddha

Jan 2018 - Dec 2020 (3 years)

Converted insurance application data from PDFs into cloud-based systems, ensuring data accuracy.Supported internal teams with structured data entry and process documentation.

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