Romulo Coronado Project & Operations Management

O

Projects & Operations Lead

Oxford Valuation Partners

Mar 2025 - Current (1 year 8 months)

Financial services consulting firm headquartered in New York and London.
• Lead the planning and management of the consulting projects executed by multidisciplinary teams distributed across three countries (U.S., U.K., India), owning end-to-end delivery and managing internal and client stakeholders in a fast-moving environment.
• Designed and implemented process optimization and continuous improvement initiatives (SOPs, workflows) from the ground up, tripling the average delivery buffer (from 2-3 to 9-10 business days) and materially improving operational reliability and quality.

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Project Team Leader & Chief of Staff

LEVL

Mar 2022 - Dec 2024 (2 years 10 months)

Digital health tech startup focused on quantifying medication effectiveness through wearable data.
• Led co-creation workshops and working sessions across technology, design, and business teams to structure the core user problem and translate it into actionable product decisions, managing a cross-functional team of 7.
• Drove a strategic pivot, grounded in market research and data analysis, that unlocked $1M+ in institutional funding (U.S. NIH, Chilean government, Pivotal Ventures), managing high-level stakeholders and turning insight into tangible business impact.

D

Strategic Projects Leader

Distribuidora Farmacéutica Queen

Feb 2018 - Feb 2022 (4 years 1 month)

Peruvian pharmaceutical distribution and retail company with 60+ years of operation.
• Led the company’s full digital transformation (management, sales, and operations systems) and end-to-end process optimization, reporting directly to the CEO with matrix authority over area managers, delivering +35% average annual revenue growth and +6pp net margin.
• Designed and executed the redesign of the commercial model during COVID-19 in under 60 days, turning a crisis into a permanent new revenue stream through operational and logistics process reengineering.

Co-Founder - Commercial Strategy & Product Lead

Motion

Dec 2016 - Jan 2018 (1 year 2 months)

Premium electronic cigarette brand built from scratch, with a focus on product and channel innovation.
• Built a business from zero (0-to-1), applying market research, trend analysis, and innovation to develop product (manufactured in US and China), distribution channels, and e-commerce (60% of revenue), growing the active customer base 80% in two years.

Marketing Manager

Red Bull

Jan 2016 - Dec 2016 (1 year)

Global leader in energy drinks, sports, and culture.
• Led end-to-end planning and execution of large-scale, high-complexity projects and activations, managing a 30-person team, multiple vendors, and global stakeholders under demanding timelines and shifting priorities.
• Delivered flawless flagship activations (150th Flugtag: 25,000 live attendees; Batalla de los Gallos International Final: 15,000 attendees and 1M+ live views (the first Spanish-language worldwide broadcast in Red Bull TV), turning local execution into measurable impact at scale.

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Partner - Consultant in Business Strategy, Innovation & Digital Transformation

Expandsur

Aug 2013 - Jan 2016 (2 years 6 months)

Business development and transformation consulting firm serving companies in Peru and Chile.
• Drove 25+ end-to-end consulting projects across consumer goods, retail, industrial, and distribution sectors, leading process analysis, redesign and optimization, digital transformation, and continuous improvement, with measurable growth in over 80% of clients.
• Structured complex business problems into actionable solutions, leading client workshops and co-creation sessions while owning multiple workstreams autonomously as a true entrepreneur within the practice.

Regional Planning & Commercial Strategy Leader

Belcorp

Jul 2012 - Jul 2013 (1 year 1 month)

Multinational beauty and personal care company.
• Led the regional strategy from Panama HQ managing a 21-person team, scaling proven growth models across three countries and delivering +15% annual sales growth and +20% consumer base expansion.

Multi-Brand Manager

Belcorp

Apr 2010 - Jun 2012 (2 years 3 months)

• Led a 9-person team and the operation of three brands, applying predictive models and segmented incentive programs to grow revenue from $65M to $103M (+26% average annual growth).

Category Manager

Belcorp

Jan 2008 - Mar 2010 (2 years 3 months)

• Managed the highest-revenue categories of the company’s flagship brand (70% of total revenue), achieving sustained +12% annual growth through product mix optimization, pricing strategy, and demand planning.

Romulo Coronado

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Romulo Coronado

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