Roman Zhuikov Senior Product Designer · Turning complex B2B SaaS into

Co-founder & Lead Designer

UIconic Design Agency

Jan 2024 - Current (2 years 10 months)

Founded a subscription-based UX/UI design agency for startups and product teams - delivering senior design talent at a fraction of in-house cost.
• Lead end-to-end design across client projects: web UI, mobile apps, landing pages, and brand assets
• Built agency positioning, service model, pricing, and client acquisition from scratch

Senior Product Designer & UX Team Lead

Confidential

Jan 2020 - Current (6 years 10 months)

Led product design across a B2B SaaS wellness platform serving 200,000+ users - covering staff web app, client web app, and 2 native mobile apps (iOS & Android).
• Built a 300+ component Figma design system across 4 surfaces, reducing design-to-dev handoff by 1–2 weeks per sprint
• Led and mentored a team of 8 designers, accelerating team delivery by 30%+
• Conducted 20+ usability testing sessions, customer interviews, JTBD and competitive analysis
• Applied WCAG 2.1 accessibility standards and introduced motion design across product surfaces
• Integrated AI design tools (Figma Make, Lovable, Cursor) into team workflows

Designer

TurnKey Lender

May 2019 - Current (7 years 6 months)

Marketing Designer

TurnKey Lender

May 2019 - Current (7 years 6 months)

Designed visual content for a fintech/lending SaaS company across all marketing channels.
• Created assets for social media, email campaigns, acquisition/retention campaigns, and website
• Maintained visual consistency across platforms; managed multiple projects to deadline

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Teacher on UX/UI design course

Компьютерная школа Hillel IT School

Feb 2019 - Jun 2019 (5 months)

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Web Designer

PozitiFF

Oct 2018 - Mar 2019 (6 months)

Lead Web Designer

INNScience Blockchain Development

Sep 2018 - Jan 2019 (5 months)

Led a team of 5 designers on web and product design projects.
• Contributed to Design System creation - design patterns and guidelines for consistency across products
• Prototyped and iterated on solutions based on user and stakeholder feedback

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Web Designer

Avezor Software

Jun 2018 - Sep 2018 (4 months)

UX/UI Design Instructor

Hillel IT School

Jan 2018 - Dec 2020 (3 years)

Taught UX/UI design course covering fundamentals, prototyping, user research, and industry tools including Figma and Adobe XD.

UX/UI Designer

UI Arts

Jan 2018 - Dec 2020 (3 years)

Designed web applications, corporate websites, landing pages, and iOS/Android mobile apps for various clients.
• Created design concepts, responsive layouts, UI style guides, and custom illustrations
• Developed wireframes, prototypes, and interaction flows for client review and developer handoff

Senior Product Designer

Freelance SelfEmployed

Jan 2016 - Dec 2024 (9 years)

Delivered 20+ UX/UI design projects across SaaS, fintech, e-commerce, and marketing domains for clients across Europe and North America.
• End-to-end product design: user research, wireframing, prototyping, and high-fidelity UI
• MVP prototyping and design system audits for startups and product teams
• Worked directly with founders, product managers, and marketing teams

Web Designer

KnowledgeCity

Jan 2016 - Dec 2018 (3 years)

Designed web and mobile application interfaces, wireframes, and prototypes for an edtech platform.
• Collaborated closely with engineers to ensure accurate design implementation

Roman Zhuikov

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Roman Zhuikov

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