R

Rolinhlanhla K. Zinyemba

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Head of Marketing
South Africa
Contact Rolinhlanhla regarding: 
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Full-time jobs
Starting at USD10/hour
Flexible work
Starting at USD10/hour

Timeline

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Job
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Education

Résumé

Jobs verified_user 0% verified
  • G
    Senior Marketing Lead(Africa, Latin America and New Markets) - Consultant
    Grencape Media(Part of SHC)
    Jan 2024 - Current (2 years 10 months)
    • Leading expansion efforts for Betway's subsidiary casino games across Latin America and new markets, focusing on business growth and brand presence. • Spearheading the email marketing initiative, driving the development of B2B and B2C email campaigns from scratch, achieving a consistent $2K USD monthly in new user deposits over a 4-month period. • Managing a team of 3, overseeing campaign execution, paid media analytics, and expansion strategies within Latin America and emerging markets. • Introducing cold outreach strategies through email marketing, improving customer retention in 3rd-level markets and establishing new client relationships. • Developing and executing comprehensive paid media campaigns for Meta and Google Ads platfor
  • A
    BOARD MEMBER
    AFRICAN LEADERSHIP ACADEMY,
    Sep 2023 - Feb 2025 (1 year 6 months)
  • I
    NON- EXECUTIVE DIRECTOR
    IMPEELO HEALTH
    Jun 2023 - Current (3 years 5 months)
  • E
    Head of Lead Generation
    EightyOne Agency
    May 2023 - Sep 2024 (1 year 5 months)
    • Spearhead client digital marketing projects across diverse sectors i.e Fintech, HR & Tax Payroll, Recruitment, Ecommerce demonstrating strategic, innovative, and creative thinking as well as collaboration with the business strategy department. • Lead the Marketing Strategy and Execution arm of the Market Readiness Program in partnership with OCFO; Build out lead generation and marketing strategies for 20 high growth Startups across a diverse range of industries in collaboration with their marketing teams as well as Hold 8 Lead Generation Masterclasses within the program, delivering the talks and Q&A sessions over a 3 month period per year. • Currently lead the fastest department growth, expanding the team from two to five members withi
  • L
    Project Manager - Marketing
    Loop Communication
    Jan 2022 - Jan 2023 (1 year 1 month)
    • Managed 11 client accounts, overseeing project delivery, fulfillment, contract management and relationship management as well as leading partnerships with key stakeholders. • Implemented more efficient systems, including Airtable, Mailchimp, Joomla, Equil, and a custom solution for faster client onboarding and data tracking • Led the copy and ads buying teams consisting of 8 people, including strategy formulation and execution • Conducted tests on email sequences and copywriting techniques resulting in a 14% increase in email open rates within the first month • Successfully lowered the Cost Per Acquisition (CPA) rate for the company's digital advertisements from $24 to $16 and scaled budgets to $250 per day • Achieved breakeven and
  • D
    Growth Manager
    Direct Ads Comms
    Jan 2021 - Jan 2022 (1 year 1 month)
    • Revitalized client email welcome sequences and newsletters, resulting in a notable 35% surge in membership signups and a 10% reduction in marketing costs. • Managed 8 client relationships in both B2B and B2C marketing, executing successful ad campaigns that enhanced clients' ROI by 12% . • Demonstrated client relationship and management skills through effective collaboration with diverse stakeholders. • Oversaw administrative deliveries and client marketing project management, ensuring seamless execution from conceptualization to implementation. • Applied analytical skills for continuous optimization of ad campaigns, showcasing data familiarity and a keen focus on KPIs and return on investment. • Emphasized a results-driven approach
  • A
    Co-Founder, Head Media Buyer
    AdCourage
    Jan 2019 - Jan 2021 (2 years 1 month)
    • Company wide ROAS of 2.8x across 14 clients. • Oversaw team of 4 employees and 7 freelancers • Led Sales efforts and generated 14 clients through cold email sequences and cold calls. • Ensured all marketing campaign execution and delivery from client onboarding, account management as well as execution of KPI's. • Brought over 4,000 new leads to the businesses we partnered with and managed over 70 000 Rands and 10 000 USD in ad spend over a 6 month period. • Scripted, produced, edited and directed video ads that led to over 10 million views on social (Facebook, Instagram, Tiktok)
  • Carry1st
    Digital media Associate
    Carry1st
    Jan 2018 - Jan 2019 (1 year 1 month)
    • In charge of Carry1st's social media across Facebook, Twitter, and Instagram for 3 months and responsible for posting and communicating officially from company handles.
    • Collaboration with Senior Account Executives, the Business Development team, Product and Software teams, as well as external consultants, providing customer experience insights to improve the customer journey.
    • Led weekly meetings, set and communicated goals to the marketing and product team.
    • Researched, created, and curated quiz content for the 100,000+ monthly users of Carry1st.
    • Worked as part of the customer success and communication team, liaising daily with various customers. Additionally, I managed email marketing efforts by ov
Education verified_user 0% verified
  • A
    Bsc.(hons)
    African Leadership College(ALC)
    Aug 2020 - Dec 2023 (3 years 5 months)