Rolando Andrés Lopez Valladares Multifaceted Account Execuitve Expert in

Senior Sales Director

Gradia Health

Jan 2022 - Jan 2024 (2 years 1 month)

Drove sales strategy, secured 800%client growth securing $4M infunding, and cut churn by 90%while leading a team of 10. • Sales Workflow Development: Built the creation of a comprehensive sales workflow from the ground up, ensuring streamlined operations and efficient lead management. • Process Implementation: Implemented and executed innovative sales processes, boosting lead nurturing and improved client longevity. • Communication Infrastructure: Established the establishment of advanced communication mediums, notably phone lines, raising pick-up rates and client engagement. • Startup Leadership: Navigated versatility in a startup environment by wearing multiple hats, assuming responsibilities beyond the sales domain to drive company g

Marketing and Sales Director

ModSquad

Jan 2019 - Jan 2022 (3 years 1 month)

Increased leads by 35%, converted 40% of cold leads, closed 50%deal closure, and raisedproduct engagement by 20%while leading a team of 10. • Lead Generation & Qualification: Developed and executed innovative lead generation strategies, resulting in a 35% increase in qualified leads year-over-year. Used advanced analytics and market research to identify and target high-potential segments. • Cold Lead Conversion: Launched a multi-channel outreach program, integrating digital marketing, content marketing, and personalized engagement strategies. Successfully converting 40% of cold leads into warm prospects within the first quarter of implementation. • Deal Closure: Maintained a consistent track record of closing high-value deals, achieving

Account Executive

Spotify

Jan 2017 - Jan 2019 (2 years 1 month)

Drove B2B deals with 35% YoY growth; elevated email open rates by 50%; managed 11,000+ leads with 25%higher conversion; and lifted SEO rankings by 40%. • B2B Deal Mastery: Negotiated and closed high-value B2B deals with Fortune 500 clients, yielding a 35% YoY revenue growth for the company. • Email Campaign Expertise: Crafted and spearheaded targeted email campaigns, achieving a 50% increase in open rates and a 20% boost in conversion rates compared to previous years. • Lead Generation & Management: Introduced a dynamic lead database of over 11,000 prospects, ensuring accurate tracking, segmentation, and follow-up, leading to a 25% increase in lead conversion rates. • Cold Calling & Prospecting: Initiated and managed cold calling strate

Sales Development Representative

Google Nest

Jan 2015 - Jan 2017 (2 years 1 month)

• Salesforce Expertise: Optimized email campaigns using Salesforce, growing qualified leads by 20%. • Lead Evaluation & Funneling: Assessed and aligned 5,000+ leads with products, boosting deal closures by 15%. • Solution Demonstrations: Presented an average of 7+ daily solution demonstrations to corporate clientele, contributing to a higher rate of deal closures. • Sales Technology Utilization: Surpassed sales targets by integrating tools like Loom, Sales Navigator, and data solutions. • Global Collaboration: Coordinated asynchronous communication across 25+ countries, ensuring project alignment. • Client Management & Reporting: Supported 30+ clients weekly, delivering detailed reports and launching products globally.

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Sales & Business Development Consultant

Simplia (SaaS & Digital Solutions – B2B Growth Strategy)

• Designed and optimized the sales pipeline for Simplia's digital solutions, improving efficiency. • Developed lead generation and conversion strategies to enhance client acquisition. • Provided insights into market positioning and competitive analysis for sustained growth. • Trained sales teams in SaaS-specific selling techniques, improving overall performance.

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Strategic Growth Consultant

FMO Media (Digital Marketing Company – Multi-Industry Service)

• Provided strategic consulting on client acquisition, sales pipeline optimization, and revenue growth. • Advised on digital marketing best practices, including targeted advertising and content strategies. • Assisted in structuring B2B partnerships and corporate collaborations to enhance service expansion. • Conducted in-depth market analysis to identify high-value opportunities in digital advertising.

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Business Development & Sales Consultant

American Steel (Industrial & Manufacturing – B2C Sales Strategy)

• Developed the business and sales model for selling pre-fabricated steel homes in Florida. • Identified and established key market segments for affordable and durable steel housing. • Created and implemented a strategic sales pipeline to optimize lead generation and conversion. • Provided expertise in financing solutions to facilitate home sales and customer affordability. • Trained sales teams in niche real estate sales techniques, ensuring a seamless buyer experience. • Negotiated partnerships with local developers, contractors, and investors to drive market penetration.

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Sales & Marketing Consultant

Boostly (Short-Term Rental Business – B2B & B2C)

• Developed and implemented growth strategies to expand Boostly's presence in the short-term rental industry. • Advised on lead generation tactics and sales funnel optimization, increasing conversion rates. • Designed targeted digital marketing campaigns that enhanced customer acquisition and retention. • Consulted on CRM tools and automation, improving operational efficiency and follow-up success rates.

Rolando Andrés Lopez Valladares

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