Product Manager - Premium and Massive Debit Products
Citi
Sep 2017 - Nov 2020 (3 years 3 months)
- Design strategies on the Affluent Segment focused on offer value fit, market
share, balance, revenue and savings growth.
- Develop and drive news strategies for premium products including marketing
campaign management, product simplification, customer journey, lifecycle
extension, onboarding, engagement and retention.
- Maintain market leadership position by delivering the leading products of the
industry, best in class benefits and advanced services that attend our clients
ever changing needs.
· Business Performance and results tracking (Performance indicators, savings,
acquisitions, activity, spend, attrition, etc.)
· Cross functional coordination with other areas: Sales, Operations,