MARKETING OPERATIONS SPECIALIST
O'Reilly Media
Mar 2021 - Oct 2021 (8 months)
• Implemented and optimized automated and triggered marketing programs within SFMC including Email Studio, Mobile Studio, Interaction Studio, Journey Builder and Automation Studio.
• Created and maintained subscriber databases, lists, and segmentation groups.
• Assisted in development and execution ofA/B Testing.
• Monitored daily email sends and email performance, report on the delivery ofemail campaigns andjourneys.