To understand the cause of faliure of the Ariel liquid detergent- Research proposal
Apr 2017 - May 2017 (2 months)
Objectives- * Conducting a brand health research, to estimate Awareness, Trial, etc in key markets and sub-groups of relevant target group, which should clearly diagnose the problems that the brand is facing. * To find percentage of customers migrating from Ariel detergent to Ariel liquid. * To understand the perception of the product among the Ariel liquid detergent users. The link of the proposal is attached above.