Rodrigo Reyes Rivera Director Ventas y Marketing

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Environmental Social & Governance (ESG) Client Solutions Director

ECTAGONO

Aug 2022 - Current (4 years 3 months)

• Developed and led a transformative local action plan, investing in national protected ecosystems (Área Natural Protegida), leading to a 2x increase in revenue (without expanding the team, reducing costs) and positioning the company as a sustainability leader in the industry. • Spearheaded decarbonization projects in vital ecosystems, leveraging carbon credits and direct investments in restoration and conservation activities, driving both environmental impact and financial returns. • Successfully led the company's B2B ESG business development division, collaborating with Fortune 100 clients to implement and strengthen ESG strategies, enhancing brand reputation and investor confidence. • Drove the company's B2B ESG division, collaborati

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Country Manager & Environmental Social & Governance (ESG) Leader

HIDE AND DRINK LLC

Mar 2020 - Jul 2022 (2 years 5 months)

• Decarbonization strategy improving operational efficiency through a new facility located in Leon, Guanajuato, which resulted in a decrease of -25% in transportation costs (Scope 3 Carbon Footprint reduction) and a +11% increase overall profit. • ESG strategy, incorporating innovative low impact and biodegradable materials for supply chain (such as packaging), leading to cost savings and a +12% increase sales through product appeal. • Successfully design and launched four new brands, all sourced from scratch and co-packed in Mexico through a low capital investment method; expanding the company's market share and revenue by +31% within first 16 months. • Founded "Puerto Brewing Company," a low-carbon footprint probiotic brewery, contrib

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Senior Brand Manager

Cesare P - Moschino S.p.A. - Bally - Gabs Firenze - Adolfo Dominguez - Pernod

Feb 2018 - Mar 2020 (2 years 2 months)

• Promoted as Marketing Strategy Leader of the Agave Spirits portfolio (mezcal and premium tequila) for iconic USA and European destination markets; after the M&A of 'ultra premium' tequila and 'premium mezcal brand'. Managing a 115k USD budget strategy to successfully position the brands into new markets, across the On-trade & Off trade channels • Managed and lead the in-site distillery teams in Oaxaca & Jalisco; orchestrated cost cutting measures of -16%, by changing crystal to glass bottle, along with products improvements (ink, materials, packaging, etc). • Lead the 'Corporate Social Responsibility' strategy for House of Tequila brands, applied through innovation and Eco-techniques in the production process for tequila ands mezcal. W

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Marketing & Sales Manager

IBYMA

Feb 2016 - Nov 2017 (1 year 10 months)

• Prospected clients and executed sales strategies for clean technologies by creating investment projects targeting a 100% ROI within 2 years • Provided onsite environmental installation solutions in accordance with client objectives and processes • Developed and deployed a successful marketing strategy for online channels, including website and social media platforms to increase company awareness and clientele

Assistant Brand Manager

Mattel

Jan 2013 - Dec 2016 (4 years)

• Managed Fisher-Price marketing brand strategies for Mexican, Peruvian & Colombian markets, improving financial performance of the Infant Portfolio by monitoring sales, inventory, and POS as main KPI's • Developed and launched new e-commerce sales channels via Linio, Amazon MX, and Walmart.com, resulting in 25% increased revenue within the first 6 months

Rodrigo Reyes Rivera

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Rodrigo Reyes Rivera

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