Rodrigo Guerrero Director de Arte & Diseñador Web

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Full-Stack WordPress Developer & UI Strategis

Adtopia

Sep 2023 - Sep 2025 (2 years 1 month)

E-commerce & Corporate Development: Led the end-to-end development of 30+ high-complexity projects from scratch using Elementor Pro, implementing custom Design Systems (Style Guides) to ensure unique, brand-aligned digital products.

Web Performance Optimization (WPO): Implemented advanced performance standards, prioritizing Mobile-First architecture, next-gen formats (WebP/SVG), and critical cache/security configurations (Wordfence) to maximize loading speed and technical SEO.

Server & Technical Management: Responsible for hosting environment administration, database configuration, critical migrations (manual and automated), and PHP/Memory resource optimization to ensure platform stability.

Advanced Customiz

Web Developer & UX/UI Designer

Rocket Media

Aug 2022 - Apr 2023 (9 months)

Complex E-commerce Solutions: Executed high-impact web projects, including wholesale platforms with dynamic pricing logic and reservation systems integrated with third-party APIs (Airbnb/iCal).

UI Design & Prototyping: Responsible for the visual and functional conceptualization of 15+ projects (Landings, Real Estate, and Virtual Stores), ensuring consistency between client requirements and the final interface.

Data Architecture Implementation: Advanced use of ACF (Advanced Custom Fields) for creating dynamic, custom-built sites, allowing flexible content management for end-users.

Account Management & Briefing: Led technical client meetings for requirement gathering and scope definition, maintaining direct an

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Graphic Designer

Mania Digital

Dec 2021 - Aug 2022 (9 months)

Multi-channel Content Creation: Responsible for the visual and strategic design of 6+ active accounts, managing brand identity across social platforms through static assets and dynamic animations.

Motion Graphics: Developed audiovisual assets in After Effects, optimizing audience engagement through high-impact animated content.

UI Design & Layout: Conceptualized and diagrammed Landing Pages, transforming content requirements into functional visual proposals (UX/UI) for technical implementation.

Visual Email Marketing: Comprehensive design of mailing campaigns, working closely with the web development team to ensure aesthetic and functional implementation across mass-mailing platforms.

Creative Acc

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Webmaster WordPress & Performance Designer

Night Concept

Feb 2021 - Nov 2021 (10 months)

E-commerce Administration: Full lifecycle management of the website, including high-volume catalog management, product uploads, and real-time inventory synchronization with physical retail sales.

Campaign Design & Copywriting: Created creative concepts, designed high-converting banners, and wrote persuasive copy for ad campaigns, ensuring visual consistency and brand tone.

Ads & Analytics Management: Configured and monitored campaigns in Meta Business Suite, implementing advanced audience segmentation and analyzing performance metrics to optimize ad spend.

Conversion Rate Optimization (CRO): Implemented visual and user-flow improvements to reduce cart abandonment and enhance the overall shopping experience.

Director de Arte

MEAT Group | Marketing y Comunicación

Apr 2020 - May 2020 (2 months)

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Director de Arte Freelance

MRM//McCANN Santiago

Oct 2019

Director de Arte Freelance para las cuentas de Nespresso y Accor Hotels (Hotel Pullman)

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Dirctor de Arte Freelance

AGENCIA DE VIAJES GOOD TRIP SAS

Sep 2019

Director de Arte Freelance para las cuenta de Aguas Andinas

Director de Arte Freelance

OYM Agencia

Jul 2019 - Aug 2019 (2 months)

- Director de Arte Freelance para las cuentas, BAS - Beauty Art Studio, Max
Cerdo, S2 y Las Palmas.
Director de Arte Freelance para las cuentas, BAS - Beauty Art Studio, Max Cerdo, S2 y Las Palmas.

Director de Arte Freelance

MEAT Group | Marketing y Comunicación

Jul 2019

Director de Arte Freelance para la cuenta de Salfa.

Director de Arte Freelance

McCann Santiago

May 2019

Director de Arte Freelance para la cuenta de Preunic.

Director de Arte Freelance

Raya

Apr 2019

Director de Arte Freelance para la cuenta de Salcobrand.

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Art Director

RINF STUDIO

Mar 2019 - Sep 2022 (3 years 7 months)

Tier-1 Agency Collaboration: Served as external Art Director for leading agencies including McCann Santiago, MRM Chile, Raya, Meat Group, and Agencia Good, leading visual execution for digital campaigns and high-impact content for global accounts.

Multi-Account Management: Responsible for creating digital assets (static and Motion Graphics) for up to 4 simultaneous brands, maintaining visual consistency for monthly grids and meeting creative KPIs in record time.

End-to-End Branding & E-commerce: Executed independent corporate identity projects, UI/UX design, and email marketing strategies across diverse industries.

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Director de Arte

Animal Creativo

Aug 2017 - Mar 2019 (1 year 8 months)

- Director de Arte para las cuenta de: XTC, Virrey del Perú, Kuss, Clínica
Essenza, Finartrit, Exelring, Lactibon Fem, Vintix, Paraplus, Laureate, CAV,
Merck, Morandé, House Casa del Vino, Cetaphil, Bion 3, Filsa, Tetralysal,
Umbrella, Dermo Pediatric,
Director de Arte para las cuenta de: XTC, Virrey del Perú, Kuss, Clínica Essenza, Finartrit, Exelring, Lactibon Fem, Vintix, Paraplus, Laureate, CAV, Merck, Morandé, House Casa del Vino, Cetaphil, Bion 3, Filsa, Tetralysal, Umbrella, Dermo Pediatric, Derma Control, Procelar, Nefersil, Multiflora, Vivera y Neurobionta.

Diseñador Gráfico Senior

9.9 Mediaworx Pvt. Ltd.

Feb 2016 - Aug 2017 (1 year 7 months)

- Diseñador Gráfico Senior para las cuenta de: Boatsetter, Marriott, Locatel,
Love the Kitchen, Mercantil, Ocean Bank, Tequeño Manía, K&D Service
Group, entre otros.
Diseñador Gráfico Senior para las cuenta de: Boatsetter, Marriott, Locatel, Love the Kitchen, Mercantil, Ocean Bank, Tequeño Manía, K&D Service Group, entre otros.

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Director de Arte

PalmERA Marketing

Oct 2015 - Jan 2016 (4 months)

- Director de Arte para las cuenta de: Alcatel, Htc, Ellucian, Squadra, Banana
SB, First Generationers, Kotex, Orange.
Director de Arte para las cuenta de: Alcatel, Htc, Ellucian, Squadra, Banana SB, First Generationers, Kotex, Orange.

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Diseñador Gráfico Senior

Agencia Profile

Sep 2013 - Oct 2015 (2 years 2 months)

- Diseñador Gráfico Senior para las cuentas de: Vichy Venezuela, Pirelli
Venezuela, Ron Carúpano, Victorinox Venezuela, Luminox Venezuela,
Caribes de Anzoátegui, Fru-Fru, Lidotel, Santos Sabores, Instituto Loscher,
Lamy Venezuela, Totto Venezuela, Pant
Diseñador Gráfico Senior para las cuentas de: Vichy Venezuela, Pirelli Venezuela, Ron Carúpano, Victorinox Venezuela, Luminox Venezuela, Caribes de Anzoátegui, Fru-Fru, Lidotel, Santos Sabores, Instituto Loscher, Lamy Venezuela, Totto Venezuela, Pantera, Cerveza Tovar, Concepto Aimant, TechnoSport, GNC Colombia y Venezuela, Vida Prestige, Conos Temaquería, Agencia Profile.

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Illustrador & Diseñador Gráfico

Creaciones Da Gino

Apr 2013 - Sep 2013 (6 months)

- Desarrollo de Ilustraciones para estampar en piezas textiles para niños.
Diseño gráfico de empaques.
Desarrollo de Ilustraciones para estampar en piezas textiles para niños. Diseño gráfico de empaques.

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Diseñador Gráfico Senior

Intercom Publicidad

Aug 2011 - Oct 2012 (1 year 3 months)

- Diseñador Gráfico Senior para las cuentas de: Revista P&M, Wrangler,
Enchapeg, Menequim, Seguros Canarias, Bosch, Salon Canton, Gran
Casique Express, Motomarca, Skill Herramientas Eléctricas, FDC Vitamins,
Bocos, Cattos, La Santé, UltraLub, Sylvania,
Diseñador Gráfico Senior para las cuentas de: Revista P&M, Wrangler, Enchapeg, Menequim, Seguros Canarias, Bosch, Salon Canton, Gran Casique Express, Motomarca, Skill Herramientas Eléctricas, FDC Vitamins, Bocos, Cattos, La Santé, UltraLub, Sylvania, Europcar, Dremel. Cargos:
- Diseñador Gráfico Jr.
- Diseñador Gráfico Senior.

Rodrigo Guerrero

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Rodrigo Guerrero

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