Rodrigo Castillo Orozco Ecommerce, CRM and digital marketing manager

E-commerce, CRM & digital marketing manager - Americas

NH Hotel Group

Oct 2018 - Current (7 years 7 months)

- Definition of strategic and tactical plans to achieve sales and visibility for the different digital channels for NH Hotels in the Americas. - With a team of executives, we are in charge of developing and executing the digital marketing plan and the CRM comm strategy. Key user for the Enterprise’s Loyalty Program, including marcomm plans, both tactical / strategical to stimulate loyalty - 12% web sales growth during 2018 and 2019, YoY. Web performance growth 7% average YoY. Loyalty Members growth averages 6% YoY. CTO increase of 18% average YoY.

Brand, marketing and digital communications manager

BMW Group

Jan 2018 - Oct 2018 (10 months)

- Evaluation and control of marcomm processes regarding Brand. Planning, implementation and execution of publicity campaigns both on/offline for Mexico and Latam Markets through advertising and media agencies. - Purchase of on/off advertising properties according to brand and campaign’s KPIs. Identification and development of key messages for all outbound communications. Influencer marketing campaigns. - CRM communications for lead generation strategy. Communication campaigns for all retailers and commercial partners.

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Digital marketing & media supervisor - LATAM

Perfumes y Esencias Fraiche SA de CV

Sep 2015 - Jan 2018 (2 years 5 months)

- Creation and supervision of the all enterprise’s digital strategy in order to generate sales leads at POS and from Independent Salespeople for all LATAM. Follow up, implementation and optimization of digital marketing campaigns. - Influencer marketing strategy. Creation and development of digital projects like: Fraiche APP, New Website launch and E-Commerce Platform. Web maintenance, along with SEO and SEM strategy. - Successful media Alliance with The Walt Disney Company, worth more than 7 million MXN during 2017. 13% increase in YOY of distributors leads generation. Increase of sales attributed to digital campaigns with a growth of 6% YOY.

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Marketing and production supervisor

Newton Media Publicidad

Sep 2013 - Sep 2015 (2 years 1 month)

- Production supervision for the agency. Generation of communication and marketing campaigns and execution. Project and events development for clients. - General oversee of all campaigns for clients in order to deliver them in time and within budget, general increase in profitability for every assigned project. 360° campaign creation and proposals for clients. - Increase of account loyalty (all clients required more services after the first project assignment). Increase of agency’s brand value perception, allowing us to charge fairer prices and create better projects for our clients. Production supervision for the agency. Generation of communication and marketing campaigns and execution. Project and events development for clients. General o

Audivisual communications coordinator

OCESA

Feb 2010 - May 2013 (3 years 4 months)

- Coordinator for all audiovisual production for OCESA teatro, as the first formally hired employee for such goals. Development of audivisual and interactive media for the enterprise. - Video and audio consultancy for Mkt and Comm processes including all audiovisual production for ON/OFFLINE campaigns. Marketing and Communications materials development for international Broadway productions. Video and projections design. - Scenic and Lightening production hand in hand with sceninc and lightening designers from New York and London. To settle a new area for audiovisual conservation of historic theatrical memory in Mexico’s most important production company.

Rodrigo Castillo Orozco

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Rodrigo Castillo Orozco