Senior executive with 30+ years of experience leading companies, business units, multidisciplinary teams and regional operations across Latin America and Europe. Former CEO, President, Vice President and General Manager at McCann, BBDO, JWT and IPG, with responsibility for growth, clients, talent, operations and results across structures spanning up to 24 markets and 250+ professionals. Proven track record in business transformation, new opportunity development, high-performance team building and strategic relationships with major corporations. As a founder and entrepreneur, I have developed new consulting models and technology- and AI-enabled solutions. I combine business vision, execution capability, commercial judgment and marketing expertise to accelerate organizational growth and transformation.
