Rodrigo Diz Growth Marketer | Paid Media

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Business Analyst

Pixis.ai

Oct 2024 - Current (2 years 1 month)

Managed the operational and analytical performance of client accounts
with a combined monthly ad spend exceeding $5M USD.
Led digital marketing operations for major brands including Telcel
(telecom), Heineken and Apple (CPG & consumer tech), and Klar (fintech).
Spearheaded AI-driven process automation and client adoption of Pixis’
proprietary Large Language Model, Prism, designed to enhance marketing
efficiency through predictive analytics, automated insights, and strategic
recommendations.
Partnered with product and client success teams to ensure seamless
integration and adoption of Prism by enterprise clients, aligning its
capabilities with marketing objectives.
Reduced reporting turn

ADS MANAGER - DIRECTOR OF MARKETING

Base Coat Marketing

Nov 2023 - Jul 2024 (9 months)

Led strategic marketing initiatives for Residential Painting, Commercial and Concrete verticals. Directed a high-performing team in developing and executing multi

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GROWTH ACCOUNT MANAGER

Uenic

Jun 2023 - Aug 2023 (3 months)

Managed a diverse portfolio of small business customers, providing tailored marketing advice. Conducted monthly video calls, guiding clients through a customized marketing program. Enhanced the marketing curriculum for small businesses, focusing on sector-specific opportunities. Collaborated with cross-functional teams to ensure customer experience and retention.

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CONTENT MANAGER - MEDIA BUYER

School16

Mar 2023 - Nov 2023 (9 months)

Spearheaded lead acquisition strategies, driving significant growth and opening new markets for this technology start-up. Played a pivotal role in launching new products, ensuring they met market demands and achieved desired business results. Collaborated directly with founders, providing strategic guidance and leveraging AI technologies to enhance market research and optimize marketing processes. Demonstrated a strong business result-oriented approach, consistently aligning marketing initiatives with the company's overarching goals and objectives.

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MARKETING CO-MANAGER

Proven Marketing Solutions LLC

Jan 2022 - Jun 2023 (1 year 6 months)

Led lead acquisition strategies, driving substantial growth across multiple accounts, including collaboration with sister companies: 4iiz, HRPV, and Diener Law. Directed and managed lead acquisition campaigns on Meta, Google Ads, and TikTok Ads, leveraging platform-specific strategies to maximize reach and engagement. Managed a substantial $150,000 monthly ad budget, increasing ROAS by 10% through meticulous analysis and AI-based optimizations.

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DIGITAL MARKETING SPECIALIST

Grupo Industrial Bonasa

Mar 2021 - Mar 2022 (1 year 1 month)

Led the group's first major digital marketing effort, implementing an inbound strategy based on content marketing, SEO, Google, Meta Ads, and key alliances with major e-commerce platforms. Expanded the market in less than 5 months, doubling annual sales. Developed content and paid media strategies to position the brand in the Latin American market. Executed and designed a lead nurturing strategy to ensure client up-sells and sales growth.

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CONTENT MARKETER

LK Asociados Agencia de Marketing

Jan 2020 - Jan 2021 (1 year 1 month)

Designed inbound marketing strategies for a diverse clientele including e-commerce brands, luxury real estate developments, multi-state dental offices, and tech start-ups. Built scalable systems for tracking customer interactions within several accounts' pipelines.

DIGITAL MARKETING SPECIALIST (FREELANCE)

freelance

Jan 2020 - Jan 2022 (2 years 1 month)

Generated over $100,000 in revenue for real estate clients through lead acquisition and direct response strategies. Delivered comprehensive services including web development, market research, and content marketing.

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MARKETING INTERN

PUERCOESPÍN CREATIVOS

Jan 2019 - Jan 2020 (1 year 1 month)

Developed podcasts, videos, and radio commercials for a diverse clientele. Collaborated on lead acquisition strategies for dental offices, real estate development, and multi-state food franchises.

Rodrigo Diz

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Rodrigo Diz

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