Rodrigo Cortes Arango

Rodrigo Cortes Arango  new_releases

About

Detail

General Manager
São Paulo, State of São Paulo, Brazil

Contact Rodrigo regarding: 
work
Full-time jobs
Starting at USD300K/year
Flexible work
Starting at USD300/hour
groups
Networking

Timeline


work
Job
school
Education

Résumé


Jobs verified_user 0% verified
  • Juzto.co
    Angel Investor
    Juzto.co
    Jan 2021 - Current (5 years 4 months)
  • Hometuls
    Angel Investor
    Hometuls
    Nov 2020 - Current (5 years 6 months)
  • Neivor
    Angel Investor
    Neivor
    Oct 2020 - Current (5 years 7 months)
  • Tiendapp
    Angel Investor
    Tiendapp
    Sep 2020 - Current (5 years 8 months)
  • DB Menos
    Angel Investor
    DB Menos
    Aug 2020 - Current (5 years 9 months)
  • Synapbox
    Angel Investor
    Synapbox
    Aug 2020 - Current (5 years 9 months)
  • Endeavor
    Mentor
    Endeavor
    May 2020 - Current (6 years)
  • Google
    Head of Latam Waze Local
    Google
    Apr 2020 - Current (6 years 1 month)
  • G
    Member Board Of Directors
    Goldfish
    Jan 2020 - Current (6 years 4 months)
  • G
    Member Board Of Directors
    Governance Consultants
    Jan 2020 - Current (6 years 4 months)
  • F
    Member Board Of Directors
    Fundación Calar Sueños
    Jan 2019 - Current (7 years 4 months)
  • Google
    Country Manager, Waze Colombia, Perú y Centroamérica
    Google
    Jan 2018 - Mar 2020 (2 years 3 months)
  • Google
    Speaker and Mentor
    Google
    Jan 2016 - Current (10 years 4 months)
  • Google
    Head of New Business Sales
    Google
    Oct 2015 - Dec 2017 (2 years 3 months)
  • Google
    New Business Sales Team Lead
    Google
    Jan 2015 - Sep 2015 (9 months)
  • Google
    New Business Development
    Google
    Sep 2012 - Dec 2014 (2 years 4 months)
  • E
    Account director
    Euro RSCG
    Feb 2011 - Oct 2011 (9 months)
    - Managed to deliver the first break-through campaign for Harpic using consumer and category insights, leaving behind the brand ́s long-standing advertising formula - Commissioned and managed consumer research companies to conduct qualitative research studies (focus groups) - Tested concepts and evaluated customer feedback to improve SEO activities, online advertising and niche communities
  • British American Tobacco
    Marketing and sales executive
    British American Tobacco
    Feb 2010 - Jan 2011 (1 year)
    - Accountable for the sales territory for the convenience and grocery channel within the state of Queensland with monthly average revenue of $1.2M AUD - Designed and executed promotional activities to increase sales by 10% YTD - Consistently achieved marketing and revenue objectives: i.e. increase sales volume, increase distribution, and avoiding out-of-stock
  • Lowe and Partners Worldwide
    Advertising Account Director
    Lowe and Partners Worldwide
    Aug 2007 - Jun 2009 (1 year 11 months)
    - Researched and developed marketing strategies to re-brand and re-launch one of the major Banks in Colombia. (Helm Bank) - Generated marketing concepts to launch a creative campaign that led to 15% of new clients, 99% retention customers and 50% upgraded customers for VISA and MasterCard credit cards emitted by Helm Bank Colombia - Managed seven figure advertising budget and media planning across e.g. TV, print, directories, online for a major Fast Food in Colombia (Frisby)
  • JWT
    Advertising and PR Account Executive
    JWT
    Sep 2006 - Jul 2007 (11 months)
    - Developed PR marketing campaigns to launch new products for Unilever in the Andean Region - Winner of Colombian NOVA awards 2007 for the PR strategy and BTL execution that led Lynx to increase sales by 20% - Directed a PR event replicated in five countries to introduce a new FMCG product. As a result more than 300 journalists assisted to the event generating a 250 % of ROI in free press notes, enhancing the awareness of the product - Experienced on the creation of daily news reports in order to create a weekly journalism round up analyzing competition and industry
  • Caracol Radio
    News Producer
    Caracol Radio
    Jan 2006 - Jun 2006 (6 months)
    - Thinking up and proposing general interest news themes to be discussed during the program - Suggesting and contracting people to be interviewed on the program - Conducting pre-recorded interview
  • Pontificia Universidad Javeriana
    Monitor
    Pontificia Universidad Javeriana
    Jul 2005 - Dec 2005 (6 months)
    - Control and Master in Audio, Dalet and Audition Systems - Recording of programs in the Audiovisual Centre radio studios - Selecting music and correcting sound for programs
Education verified_user 0% verified
  • Harvard Business School Executive Education
    Negotiation and Competitive Decision Making
    Harvard Business School Executive Education
    Jan 2014
  • UNSW
    Marketing and Commerce
    UNSW
    Jan 2009 - Jan 2010 (1 year 1 month)
  • Pontificia Universidad Javeriana
    Bachelor of Communication
    Pontificia Universidad Javeriana
    Jan 2001 - Jan 2005 (4 years 1 month)