Rodney Brandenburgh

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Director User Experience – Marketing Communications - Concept Development and Innovation (CDI)

AT&T

Mar 2010 - Sep 2023 (13 years 7 months)

- Developed new marketing and customer-service strategies based on high level business roadmaps.
- Worked directly with key representatives from multiple business areas (Customer Operations, Marketing, Sales, Finance and IT).
- Responsible for defining the structure, methodologies, and strategy for a new group tasked with developing game changing innovations across the enterprise.
- Focus includes redesign and enhancement of existing platforms as well as new application development and innovation.
- Adept at leveraging a hand selected first team of 15 UX professionals, 10 development and 5 project managers along with extensive strategic partnering vendor management in order to meet goals and deliver.
Innovated and d

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Senior Manager – IT Strategy and User Experience

AT&T

Jul 2004 - Mar 2010 (5 years 9 months)

- Managed a multi-disciplinary team responsible for defining user experience and market strategy for customer CARE and SALES across the enterprise.
- Guided and managed multiple teams supporting AT&Tcustomer facing platforms and internal system applications.
- Developed and directed research initiatives on products and services that maintain a competitive edge and drive customer loyalty.
- Led the redesign efforts of both internal and client facing IVRs resulting in savings of 1-4M annually dependent upon the process impacted.
- As a result of these projects, AT&Twas ranked #1 by JD Powers for ARS (IVR) category 2013.
Drove new marketing and customer-service strategies based on high level business roadmaps. Worked d

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Director of User Experience

MacQuarium

Jan 2003 - Jan 2004 (1 year 1 month)

- Developed a successful user experience practice from the ground up.
- Managed teams of user experience professionals working collaboratively with other business disciplines to drive consensus for the optimal solution.
- Developed digital marketing strategies for client companies that integrated technology solutions and portal technologies to drive performance for internal and externals sales and self service.
- Focused on enterprise solutions for global companies that improved internal metrics.
- Responsible for defining opportunities and strategy for multiple companies, identifying requirements, understanding customer behavior and applying that knowledge to develop solutions that drive success.
- Conducted compet

Director of User Experience

Studiocom

Jan 2002 - Jan 2003 (1 year 1 month)

- Responsible for understanding customer behavior and applying that knowledge to develop solutions that achieve success.
- Designed and developed the research initiatives to provided online strategy and design to client companies.
- Successfully managed the digital marketing strategies for companies on an iterative basis.
- Conducted competitive analyses, facilitated brain storming sessions, developed post analytic approaches to measure adoption and success.
- Worked as a liaison collaboratively with the sales team presenting concepts and user experience as a discipline.
- Conducted research design, concept development, requirements gathering, interface design and layout, the development of user flow maps, blueprint

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Senior Information Architect

iXL / Scient

Jan 2000 - Jan 2002 (2 years 1 month)

- Lead information architect managing projects with multidisciplinary teams of graphic artists, software engineers, and technical writers.
- Responsible for site design and layout, development of site maps, blueprints, and navigational structures, as well as branding and media content.
- Experience applied to healthcare, online banking, online retail, online travel, and interactive promotional websites.
- Responsible for overseeing the development of branding graphics and text copy for target audience applicability.
- Specialized, contextual inquiry, multicultural site design and evaluation, user requirements gathering, human factors engineering, and usability testing.
- Lead focus groups for user needs identificati

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Senior Factors Engineer

Lockheed Martin Aeronautical Systems

Jul 1998 - Jul 2000 (2 years 1 month)

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Human Factors Engineer

United Defense

May 1996 - Jul 1998 (2 years 3 months)

Adjunct Professor

Penn State University

May 1992 - May 1993 (1 year 1 month)

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Adjunct Professor

University of Nebraska

May 1989 - May 1990 (1 year 1 month)

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Studiocom

Rodney Brandenburgh

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