Alberto Sbabo Start-up and sports lover

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Head of Marketing & Board Member, Printsome

B2B T-Shirt Printing

May 2016 - Aug 2017 (1 year 4 months)

- Spain I developed both online and offline marketing strategies for the UK and Spanish markets, resulting in +135% generated leads and +112,5% revenue year-to-year, including a customer LifeTime Value: Customer Cost Acquisition of 4,3:1 Main focus on SEO, Paid Acquisition (Adwords, Facebook, Instagram, Affiliates, Display), Content and Email Marketing, PR - I formed, managed and lead a team of 8. As a board member, we closed 2 additional round of investments for a total of €440,000.

Independent Business Consultant

RTS

Apr 2015 - Jun 2016 (1 year 3 months)

- Remote Position • e-Sports: brand strategy management; product development /market research • Luxury Travel: Digital Marketing Strategy, focused on B2B lead generation • Mobile Messaging App: e-Commerce platform development, SOP documentation (SalesForce)

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Chief Operating and Marketing Officer

LuxGroup (E-Commerce)

May 2012 - Feb 2015 (2 years 10 months)

and Melbourne - Australia Formerly known as DEALS.com.au. I joined the company at the early stage and quickly became one of the key-players to the explosive, sustainable growth the company experienced in only 3 years. I had a key cross-functional position in the group, managing the day-to-day Marketing (both offline and online) and Operations (including Financial Institutions, SOPs, Logistics, Customer Service, Creative and Human Resources) Year 1: launched eight new brands Year 2: awarded 'Australia Fastest Growing Company' by BRW Fast 100. Year 3: highest crossing campaign in the industry (€8.7m), partnering with Sea Life resort

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Online Marketing Manager

JigoCity (E-Commerce)

Sep 2010 - May 2012 (1 year 9 months)

Australia Funded by US investors, the GM and I founded the Australian branch and later expanded globally to six countries in Southeast Asia. Biggest achievements included a Top Affiliate Partnership with Yahoo Taiwan, resulting in a 10x database increase. Main focus on Social Media, Affiliate Partnership Marketing and printed advertising. Company was finally acquired by FriendFinder

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Online Marketing Coordinator, Unit4 Agresso Group

Network Inc

Sep 2009 - Sep 2010 (1 year 1 month)

September 2009 - September 2010, Sydney - Australia I conceptualised and developed the Online Marketing Unit of the Group, focusing on Content

Alberto Sbabo

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Alberto Sbabo