Robyn Louise Santos Lim

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Ecommerce Operations Officer

Millennial Zeal Technology Corporation (OPPO)

Oct 2023 - Current (2 years 9 months)

• Achieved an average ROI of 168.44 for paid ads in 2024 by executing onsite and offsite marketing strategies, creating engaging content and running targeted Facebook and Instagram ad campaigns • Reduced TikTok short video CPM by 35% through A/B testing and strategic ad planning for a product launch • Increased OPPO's e-commerce following by 32.5% by leading social media officers in producing high-performing TikTok videos and consistently exceeding KPIs • Boosted customer service satisfaction ratings by 60% while reducing average response time to 6 minutes through competent leadership of the customer service team and optimization of processes, streamlining chat operations and implementing targeted training programs

Order Team Intern

Fresh Prints

Jun 2023 - Aug 2023 (3 months)

• Collaborated with design, licensing, and logistics teams, as well as campus managers and third-party suppliers to optimize the order process and ensure timely delivery • Ensured order accuracy and swift issue resolution, handling returns and exchanges efficiently to uphold high customer satisfaction

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Sales and Operations Manager

Anna Pashmina

Oct 2020 - Jan 2022 (1 year 4 months)

• Oversaw social media platforms, creating engaging posts and marketing collateral to boost brand visibility • Delivered personalized product recommendations to enhance customer experience and drive sales while mentoring sales associates to ensure top performance, efficient returns processing, and high customer satisfaction • Managed inventory, optimized stock levels, and coordinated product deliveries for timely order fulfillment • Administered payroll, bills, and taxes to ensure compliance with company policies and regulations • Led the transition to remote work and online sales, ensuring business continuity during the pandemic

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Social Media Marketing Manager

El Swift Travel and Tours

Apr 2018 - Oct 2023 (5 years 7 months)

• Created and managed compelling social media content, boosting brand awareness and engagement while analyzing performance metrics to optimize strategies • Tailored personalized tour packages to clients' preferences and budgets, ensuring exceptional customer experiences as the main point of contact • Managed flight statuses, tour bookings, and visa applications, ensuring seamless reservations, timely updates, and hassle-free changes or cancellations to enhance the client experience

Robyn Louise Santos Lim

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