Robert Sinclair Senior growth and product leader 🏳️‍🌈

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Product and Growth Consultant

crashverrde

Apr 2026 - Current (5 months)

I work with early-stage and growth-stage companies as a Product or Growth leader, embedding across product, design, marketing, and engineering to drive acquisition, activation, engagement, monetization, and retention.

Growth Product Manager

Boardable

Aug 2024 - Jun 2025 (11 months)

I managed a product team owning activation, conversion and retention for Self Serve and Product Led Sales. In less than a year, we 2X'd conversion rates and had the strongest quarter yet by using refined PLG strategy and rapid experimentation. 𝗣𝗿𝗼𝗱𝘂𝗰𝘁 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Managed roadmap that aligned with business growth objectives and the needs of prospects/customers. Prioritized onboarding/activation, trial CVR, pricing/packaging, monetization • Prioritized product changes based on projected impact to revenue, UX, and overall business needs • Designed product experiences to help users quickly realize value, how to buy, and to improve retention • Built feedback mechanisms at scale to improve how the core product team was engaging

Conversion Optimization Strategist

Jobber

Jul 2023 - Aug 2024 (1 year 2 months)

I owned user acquisition and free-to-paid conversion by managing growth experiments, optimizing the funnel for product-qualified and sales-assisted leads. Working with a cross-functional team of designers and engineers, I was accountable for contributing to performance targets and driving revenue growth. 𝗖𝗼𝗻𝘃𝗲𝗿𝘀𝗶𝗼𝗻 𝗮𝗻𝗱 𝗚𝗿𝗼𝘄𝘁𝗵 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Designed A/B tests to improve acquisition, conversion, marketing channel performance and revenue • Worked with channel owners to optimize SEM (Google, Bing), Paid Social (Youtube, Meta) and App Store (Google, iOS) channels • Analyzed marketing and product analytics (Google, Amplitude, Mode, Tableau, FullStory, Gong) to generate hypotheses • Developed data-driven strategies that im

User Onboarding, Product Led Growth

Later

Nov 2020 - Jun 2023 (2 years 8 months)

I owned product activation on a Growth team that drove revenue and increased engagement for a global community of 2 million users, and over 150 thousand customers. I built onboarding experiments to improve activation, free-to-paid conversion and retention for two different products (Later and Linkin.bio) during a time of exponential growth for the company. 𝗢𝗻𝗯𝗼𝗮𝗿𝗱𝗶𝗻𝗴 & 𝗔𝗰𝘁𝗶𝘃𝗮𝘁𝗶𝗼𝗻 𝗦𝘁𝗿𝗮𝘁𝗲𝗴𝘆 • Designed and implemented onboarding experiences that accelerated user activation • Overhauled the Linkin.bio onboarding flow to improve first-time activation by 3x and increase expansion throughout the user lifecycle • Analyzed user data to identify friction points and optimize the user journey • Created growth loops that in

Manager, Contributor Success

Shutterstock Custom

Mar 2019 - Sep 2020 (1 year 7 months)

I managed the success journey for a global network of Contributors from application through high-value brand collaboration. Working alongside the Product team, I helped build the development of an improved Contributor application and onboarding process that better surfaced proof of skill, encouraging completion and product set up. 𝗖𝗼𝗻𝘁𝗿𝗶𝗯𝘂𝘁𝗼𝗿 𝗦𝘂𝗰𝗰𝗲𝘀𝘀 & 𝗠𝗮𝗿𝗸𝗲𝘁𝗽𝗹𝗮𝗰𝗲 𝗠𝗮𝗻𝗮𝗴𝗲𝗺𝗲𝗻𝘁 • Managed initiatives across the entire Contributor lifecycle from recruitment to collaboration • Helped develop a new Contributor application to improve completion rates and activation • Surfaced proof-of-skill mechanisms that better qualified and activated new Contributors • Defined success metrics and strategies for a global Cr

Manager, Customer Excellence

PX

Oct 2017 - Mar 2019 (1 year 6 months)

I managed 15 million photographers as the primary user advocate, establishing CX standards that helped our acquisition. My work spanned content moderation, monetization, algorithm development, and licensing. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗠𝗼𝗱𝗲𝗿𝗮𝘁𝗶𝗼𝗻 & 𝗖𝗼𝗺𝗺𝘂𝗻𝗶𝘁𝘆 𝗦𝗮𝗳𝗲𝘁𝘆 • Moderated 1,000+ images/day against multi-layered policies: copyright, authenticity, adult content, offensive material, spam, harassment, illegal activity • Developed judgment on nuanced decisions involving pornographic content, gore, violence, hate speech, animal cruelty, illegal documentation • Enforced authenticity by rejecting AI-generated, non-photographic submissions • Managed forums removing abusive behaviuor, trolling, and harassment • Made high-stakes deci

Robert Sinclair

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