R

Roberto Rodríguez

About

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Paid Media Performer
Mexico
Contact Roberto regarding: 
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Full-time jobs

Timeline

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Education

Résumé

Jobs verified_user 0% verified
  • Tinuiti
    Paid Social Specialist
    Tinuiti
    Jan 2025 - Sep 2025 (9 months)
    Plan, implement, manage & optimize campaign delivery according to client business goals.Monitor daily pacing on the digital ecosystem.Generate reporting and insights with optimization trackers, key learnings, and next step recommendations.Handle client communication: requests, doubts, performance & creative building follow-ups, and reporting.Coordinate digital strategy alignment with internal and external teams.Analyze and focus optimization on main digital KPI's goal according to business needs, looking for the best cost & quality results.
  • G
    Paid Social Manager
    Ginga Group
    May 2022 - Jun 2024 (2 years 2 months)
    Planned, implemented, and optimized campaigns on Mercado Libre and Amazon.Developed traffic and site growth strategies.Managed advertising investments based on demand, stock, and promotions.Built commercial relationships with influencers, stores, and strategic partners.Delivered monthly performance reports.
  • É
    Digital Media Manager
    Élévatione Mexico
    May 2020 - May 2022 (2 years 1 month)
    Planned, implemented, and optimized digital media for two spa locations in CDMX.Reported daily to Global CMO & CFO.Managed marketing projects and monthly social media planning.Handled PR and influencer relationships.
  • I
    Digital Media Planner
    IPG initiative
    Mar 2018 - Feb 2020 (2 years)
    Created media plans based on client objectives and budgets.Handled reporting, optimization, and insight detection.Tracked KPIs with media suppliers and platforms.Managed monthly budgets and coordinated with creative and operational teams.
Education verified_user 0% verified
  • E
    Marketing
    Escuela Bancaria y Comercial. (Banking
    Jan 2016 - Aug 2019 (3 years 8 months)