Roberto Pérez Salazar Growth Architect | Performance Marketing | Revenue

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SEO and GEO Consultant

Golabs, GOLABS TECH

Dec 2025 - Current (7 months)

- Led the execution of an AI-assisted SEO strategy across US and LATAM markets, aligning organic growth with regional demand and business objectives. - Delivered +263% increase in conversions, +396% in clicks, and +401% in impressions, significantly improving inbound acquisition and pipeline generation. - Recovered and stabilized organic performance following a Google Core Update, restoring traffic and strengthening long-term search resilience. - Built and launched a scalable SEO foundation for a new website in under 4 months, integrating technical SEO, content strategy, and tracking infrastructure. - Partnered with engineering teams to design and test AI-driven automation workflows, improving scalability and operational efficiency. - Coord

Team Lead and SEO Manager

InterSources Inc

Feb 2025 - Feb 2026 (1 year 1 month)

As a Team Lead and SEO Manager, I spearheaded an AI-assisted SEO strategy for a SaaS platform across the US and LATAM, achieving a remarkable 162% increase in organic visibility post-launch and successfully recovering from the latest Google Core Update, which had previously caused a 1.4% decline in organic traffic. I established robust SEO foundations for a new website within a four-month timeframe, focusing on technical SEO, content frameworks, AI optimization, tracking setup, and a comprehensive content marketing plan. Collaborating closely with engineers, I explored automation workflows using AI agents (n8n) for SEO and growth initiatives during the testing phase. Additionally, I developed educational frameworks to elucidate how search e

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Data analytics

Pixel506

Nov 2024

Led and executed multi-client organic growth strategies, aligning SEO performance with business KPIs and revenue objectives Scaled organic acquisition by +6,873% users and +7,384% new users over 2 years through technical SEO, content systems, and optimization frameworks Achieved Top 3 rankings for 25+ high-value keywords, driving qualified traffic and increasing inbound demand Transformed SEO into a revenue-generating channel, implementing multi-touch attribution models to measure true business impact Built and standardized SEO SOPs and scalable processes, improving execution efficiency and ROI across multiple accounts Led technical SEO audits and site optimizations, significantly improving site health, crawlability, and indexation performa

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SEO Specialist

bluewaterpropertiesofcostarica.com

Feb 2024 - Jan 2025 (1 year)

Built and scaled a multi-channel organic acquisition system (SEO + Local + YouTube) that increased conversions by 14.5% and contributed to a 32% business growth impact in a competitive real estate market, making a business channel. Led the development and execution of a multi-channel organic growth strategy for a real estate business, integrating website SEO, local SEO, and YouTube SEO into a unified acquisition system Increased active users by 26.4%, new users by 27.7%, and user engagement by 30.2%, improving overall traffic quality and on-site performance Drove a +14.5% increase in conversions and contributed to an estimated +32% business impact, aligning organic growth with revenue outcomes Expanded international visibility, increasing t

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CMO

Mj estética y SPA

Apr 2023 - Current (3 years 3 months)

As the CMO for an Esthetic Clinic, I drove growth marketing strategies that resulted in a remarkable 13,000% performance increase and a cumulative annual sales impact of $140,000 with a modest $200 monthly investment in Social Media Marketing. I led various marketing efforts to increase business sales and profitability, effectively positioning the brand and retaining users. Conducting A/B testing across all stages of the process, I achieved a 175% increase in sales. I implemented upselling methodologies and improved client retention, resulting in a 40% business impact. Additionally, I provided UX and UI recommendations for ad design and copy, created the company’s website, and implemented a testimonial page, which increased customer confide

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Pixel506 SEO Manager

Pixel506

Jan 2020 - Jan 2022 (2 years 1 month)

As Pixel506 SEO Manager, I was responsible for creating and analyzing various strategic plans to achieve optimal results in SEO performance. I effectively managed workflow to ensure timely execution of tasks and utilized my knowledge of DOM and HTML to enhance website functionality and SEO. I developed comprehensive timelines for different SEO tasks, ensuring alignment with our objectives, while managing multiple websites across various technologies to maximize organic search and conversion results. I established a new workflow to enhance in-house SEO efforts and client projects, collaborating closely with the Content, Design, and Tech departments to create best practices that positively impacted SEO outcomes. Additionally, I conducted te

SEO Specialist (TFC. Marketing)

TFC Marketing

Nov 2019 - Current (6 years 8 months)

Contributed to international SEO strategies, optimizing organic acquisition across multi-market environments Drove technical SEO initiatives, enhancing site architecture, performance, and search visibility at scale Uncovered and leveraged high-value opportunities in US markets, supporting expansion and revenue growth through targeted organic strategies • Utilized WordPress expertise for page optimization and content management, directly contributing to the implementation of SEO strategies on relevant website platforms.

SEO and Web Analytics (Freelance) Wining Poker Network

Wining Poker Network

Aug 2019 - Current (6 years 11 months)

As an SEO and Web Analytics Developer for Wining Poker Network, I specialized in leveraging tools such as Google Analytics, Looker, and Google Tag Manager to enhance web performance and user engagement. My responsibilities included: - Integrating Geo-localization API with Google Analytics and Google Tag Manager to track user movements within a 10km radius. - Conducting thorough checks on 600 landing pages to ensure pixel implementation and resolving any identified issues. - Addressing third-party tracking software challenges to ensure accurate data collection. - Performing comprehensive SEO audits and improving implementation strategies to boost search visibility. - Developing case studies and reports in Google Data Studio to present actio

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Web analyst

GBS Network

Jan 2019 - Dec 2020 (2 years)

As a Web Analyst, I managed and developed Google Tag Manager to extract detailed user information, achieving significant geo-localization insights. Oversaw the configuration of Google Analytics, setting up Goals and Funnels to uncover actionable insights for optimization. Created automated reports using Excel and Google Data Studio, focusing on SEO, SEM, and SMO strategies to enhance performance. Conducted comprehensive SEO audits, producing high-level technical reports for both Onsite and Offsite optimization across the WPN network, aimed at improving search engine rankings. Utilized a robust SEO toolkit to enhance client website visibility and managed ongoing SEO reports to track improvements. Implemented tracking within a desktop applica

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Online SEO

Tienda Esoterica Online SEO

Feb 2018 - Dec 2018 (11 months)

I was in charge of Link Building optimization mostly but I share some strategies related to onpage optimization in order to get better results at the search engine optimization efforts. Achievements: -Improve traffic -Fix mobile issues, loading website -One of the sites made $29000 per month -The other one we are creating a shopping cart and the funnel process to track the conversion better. -Increase Domain Authority of the site -Place several keywords in the top 10 places in Google.

Web Analyst and CRO

MyBookie

Jan 2017 - Dec 2018 (2 years)

- Conducted weekly and daily reports on website behavior, user flow, events, and conversions, providing actionable insights to enhance user experience. - Improved user experiences on the site by analyzing data reports and implementing necessary fixes. - Utilized Google Analytics and Google Tag Manager for tracking, ensuring standard implementation and advanced configuration to optimize data collection. - Collaborated with other marketing departments to share insights and drive cohesive strategies. - Performed technical data and SEO audits, as well as Data Analytics Audits, to ensure optimal website performance and compliance. - Created comprehensive dashboards from data pulls for presentations to senior management and the company owner, fac

Asesor SEO

Instituto Nacional de Seguros

Mar 2016 - Jun 2016 (4 months)

- Asesoré en la enseñanza de estrategias de SEO y su implementación para un sitio web informativo, explicando a individuos no técnicos y a aquellos con experiencia la importancia del SEO, así como los procedimientos estándar necesarios para lograr mejores resultados. - Además, utilicé mis conocimientos de CSS para analizar la estructura de la página web, lo que me permitió ofrecer recomendaciones más precisas y efectivas para la optimización del sitio. Esto contribuyó a una mejor comprensión de cómo los elementos de diseño afectan el rendimiento en los motores de búsqueda.

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Speaker SEO Semantico

Congreso Social 2015

Jan 2015 - Jun 2015 (6 months)

- Introduced and implemented Semantic SEO strategies to enhance search engine visibility and improve content relevance. Leveraged tools such as Google Search Console, SEMRush, and Ubersuggest to analyze performance metrics and optimize digital marketing efforts. Additionally, utilized WordPress to create practical examples that demonstrated the effectiveness of Semantic SEO techniques, showcasing how optimized content can drive organic traffic and improve user engagement. - Leveraged expertise in social media dynamics as an invited speaker at the Social Congress in Costa Rica, where I delivered specialized presentations on social media growth strategies and their intersection with broader digital positioning efforts.

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SEO

Sitios en la web

Apr 2014 - Feb 2016 (1 year 11 months)

- Executed comprehensive SEO strategies, including content creation, SEO analytics, and offsite optimization to enhance website visibility and improve search rankings. - Maintained client websites, ensuring optimal performance and continuous improvement in ranking metrics. - Developed and implemented email marketing and social media marketing campaigns to boost conversions and engage target audiences. - Additionally, took charge of process management for website projects, overseeing project timelines and deliverables to ensure successful execution and client satisfaction. - Utilized knowledge of HTML and CSS to enhance website functionality and design, ensuring that SEO best practices were effectively integrated into the site’s structure

Fron end developer

accenture

Aug 2013 - Apr 2014 (9 months)

- I was in charge of the CMS maintenance, ensuring that content management systems were up-to-date and functioning efficiently. - I handled an old technology called Stellent, which required a deep understanding of legacy systems and their integration with modern web practices. Additionally, I installed Google Analytics on the website, enabling data tracking and analysis to enhance user experience and inform future development decisions.

Roberto Pérez Salazar

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Roberto Pérez Salazar