Co-Founder and Managing Partner
Beyond the Metrics
May 2020 - Current (6 years 6 months)
• Responsible for managing budgets, developing new business, and driving strategic account growth in the B2B sector. • Led the creation of innovative, tailored strategies for key industries, including Tech & Telecom, Retail, FMCG, Automotive, Financial Services, and Banking. • Integrated insights and analytics to deliver innovative solutions that accelerate business growth. • Directed and inspired multidisciplinary teams, ensuring strategic alignment and fostering business sustainability. • Specialized in key areas of Market Research: Customer Experience, Branding, Innovation, Shopper Behavior, ROI, Marketing Mix Modeling, Media and Digital Strategy, and Cultural Transformation. • Provided personalized consulting to key clients across