Director, Product & Partnerships
Keller Covered Keller Williams
Jan 2020 - Jan 2024 (4 years 1 month)
Oversaw end-to-end product, GTM, and partnership strategy for a national insurtech marketplace connecting 170K real estate agents and multiple carriers through real-time quoting and CRM automation. Built and launched nationwide insurance marketplace for 170K realtors and multiple carriers. Transformed mono-line lead tool into multi-carrier, real-time quoting platform generating $5 M+ written premiums in Year 1. Drove GTM launch from concept to scale in 12 months; negotiated carrier partnerships. Grew conversion 33% via UX redesign, CRM automation and targeted lifecycle campaigns. Implemented BI stack (Tableau / Power BI) integrating sales, policy, and marketing data for real-time CAC / LTV tracking. Led cross-functional team of 40 (PMs, des