Robert H Medkeff

Creative Director

Jones Knowles Ritchie

Mar 2024 - Current (2 years 2 months)

Leading creative direction for Coca-Cola and Brown-Forman, managing a team of 6 Designers/Directors. KEY ROLES: —Creative Excellence: Directed global brand systems and packaging architecture for spirits and beverages across multiple markets. —Team Leadership: Mentored and coached cross-disciplinary teams, elevating craft, strategic thinking, and cultural relevance. —Client Relations: Built trusted C-suite relationships (Coca-Cola, Brown-Forman), ensuring creativity was tied to measurable business success. —Design Development: Defined and codified brand guidelines, toolkits, and experience platforms that scaled across regions. KEY ACHIEVEMENTS: —BODYARMOR: Global rebrand from strategy through rollout; created a flexible identity and design s

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Partner & Executive Creative Director

Super Okay,

Jan 2020 - Mar 2024 (4 years 3 months)

Co-founded and scaled a design studio focused on B2B and B2C brands. KEY ROLES: —Leadership: Led brand strategy and creative direction across food, apparel, wellness, and tech. —Cross-Functional Team Management: Built and mentored a cross-functional team (design, strategy, dev, PM), fostering collaboration and experimentation. —Creative Strategy Development: Balanced business leadership with hands-on creative, ensuring both growth and quality. —Relevance: Introduced processes, frameworks, and toolkits that accelerated client success. KEY ACHIEVEMENTS: —TCHO Chocolate: Repositioned as 100% plant-based, B-Corp certified; bold new identity boosted relevance. —Thyme Care: Built healthcare startup’s identity, enabling $60M Series B raise. —Cinta

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Creative Director

Roundhouse

Jun 2018 - Oct 2019 (1 year 5 months)

KEY ROLES: —Creative Solutions: Directed multidisciplinary teams across Outdoor, Sports, Gaming, and Tech —Strategic Leadership: Led creative strategy and execution across integrated campaigns. —Team Leadership and Development: Mentored and developed a team of 7 creatives KEY ACHIEVEMENTS: —Gerber Gear: Repositioned toward a younger, inclusive outdoor audience through audience-led research and campaign —Red Bull x Ninja: Designed a custom eSports streaming studio for Tyler “Ninja” Blevins. —Mophie: Built an immersive brand experience at Camp Flog Gnaw festival with installations, games, and 300+ charging stations.

Design Director

Jones Knowles Ritchie

Jan 2016 - Jun 2018 (2 years 6 months)

KEY ROLES: —Design Direction: Directed large-scale re-brands in beverage, retail, and CPG. —Partnered: with strategy and accounts to tie creativity to business outcomes. —Leadership: Mentored and advanced design teams, raising the creative bar. —Relationships: Cultivated long-term client relationships on multi-million-dollar accounts. KEY ACHIEVEMENTS: —Bud Light: Directed global rebrand, including packaging, NFL/NCAA partnerships, and brand extensions. —Target: Won and led Good & Gather rebrand (4,500+ SKUs) with a comprehensive packaging system. —Mars: Seasonal packaging for Snickers and M&Ms, extending cultural relevance in the North American market. CLIENTS INCLUDED: AB InBev, Michelob Ultra, PepsiCo, Kellogg’s, Kraft, and Diageo.

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Senior Art Director

HZDG,

Jan 2013 - Jan 2016 (3 years 1 month)

KEY ROLES: —Collaboration: Partnered with CDs on hospitality, real estate, and lifestyle brands. —Direction: Directed brand campaigns and identity development. —Mentorship: Mentored junior designers in craft and presentation. KEY ACHIEVEMENTS: —Canopy by Hilton: Branded the Canopy brand and Experience for the hotel franchise. —Hilton Hotels & Resorts: Created a music experience for artists to spotlight at key cities across the nation. —Rachel Ray: Packaging for RR home-ware product lines. CLIENTS INCLUDED: Canopy by Hilton, Hilton Hotels & Resorts, Broadway Dance Lab, Rachael Ray.

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Art Director

JWALK

Jan 2012 - Jan 2013 (1 year 1 month)

CLIENTS INCLUDED: Lacoste, DeLeon, Health Warrior, Bebe, L’Oréal.

Designer

Landor

Jan 2010 - Jun 2010 (6 months)

CLIENTS INCLUDED: Ron Zacapa, Captain Morgan, Blue Moon

Designer

Prophet

Jan 2010 - Jan 2012 (2 years 1 month)

CLIENTS INCLUDED: Clients: Harley Davidson, Citigroup, TIMEX, Pepsi

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