Robert H Medkeff

Robert H Medkeff

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Oregon, United States
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Résumé

Jobs verified_user 0% verified
  • Jones Knowles Ritchie
    Creative Director
    Jones Knowles Ritchie
    Mar 2024 - Current (2 years 8 months)
    Leading creative direction for Coca-Cola and Brown-Forman, managing a team of 6 Designers/Directors.
    KEY ROLES:
    —Creative Excellence: Directed global brand systems and packaging architecture for spirits and beverages
    across multiple markets.
    —Team Leadership: Mentored and coached cross-disciplinary teams, elevating craft, strategic thinking, and
    cultural relevance.
    —Client Relations: Built trusted C-suite relationships (Coca-Cola, Brown-Forman), ensuring creativity was tied
    to measurable business success.
    —Design Development: Defined and codified brand guidelines, toolkits, and experience platforms that scaled
    across regions.
    KEY ACHIEVEMENTS:
    —BODYARMOR: Global rebrand from strategy th
  • S
    Partner & Executive Creative Director
    Super Okay,
    Jan 2020 - Mar 2024 (4 years 3 months)
    Co-founded and scaled a design studio focused on B2B and B2C brands.
    KEY ROLES:
    —Leadership: Led brand strategy and creative direction across food, apparel, wellness, and tech.
    —Cross-Functional Team Management: Built and mentored a cross-functional team (design, strategy,
    dev, PM), fostering collaboration and experimentation.
    —Creative Strategy Development: Balanced business leadership with hands-on creative, ensuring both
    growth and quality.
    —Relevance: Introduced processes, frameworks, and toolkits that accelerated client success.
    KEY ACHIEVEMENTS:
    —TCHO Chocolate: Repositioned as 100% plant-based, B-Corp certified; bold new identity boosted relevance.
    —Thyme Care: Built healthcare startu
  • Roundhouse
    Creative Director
    Roundhouse
    Jun 2018 - Oct 2019 (1 year 5 months)
    KEY ROLES:
    —Creative Solutions: Directed multidisciplinary teams across Outdoor, Sports, Gaming, and Tech
    —Strategic Leadership: Led creative strategy and execution across integrated campaigns.
    —Team Leadership and Development: Mentored and developed a team of 7 creatives
    KEY ACHIEVEMENTS:
    —Gerber Gear: Repositioned toward a younger, inclusive outdoor audience through audience-led research
    and campaign
    —Red Bull x Ninja: Designed a custom eSports streaming studio for Tyler “Ninja” Blevins.
    —Mophie: Built an immersive brand experience at Camp Flog Gnaw festival with installations, games, and
    300+ charging stations.
  • Jones Knowles Ritchie
    Design Director
    Jones Knowles Ritchie
    Jan 2016 - Jun 2018 (2 years 6 months)
    KEY ROLES:
    —Design Direction: Directed large-scale re-brands in beverage, retail, and CPG.
    —Partnered: with strategy and accounts to tie creativity to business outcomes.
    —Leadership: Mentored and advanced design teams, raising the creative bar.
    —Relationships: Cultivated long-term client relationships on multi-million-dollar accounts.
    KEY ACHIEVEMENTS:
    —Bud Light: Directed global rebrand, including packaging, NFL/NCAA partnerships, and brand extensions.
    —Target: Won and led Good & Gather rebrand (4,500+ SKUs) with a comprehensive packaging system.
    —Mars: Seasonal packaging for Snickers and M&Ms, extending cultural relevance in the North American market.
    CLIENTS INCLUDED:
    AB InBev, Michelob U
  • H
    Senior Art Director
    HZDG,
    Jan 2013 - Jan 2016 (3 years 1 month)
    KEY ROLES:
    —Collaboration: Partnered with CDs on hospitality, real estate, and lifestyle brands.
    —Direction: Directed brand campaigns and identity development.
    —Mentorship: Mentored junior designers in craft and presentation.
    KEY ACHIEVEMENTS:
    —Canopy by Hilton: Branded the Canopy brand and Experience for the hotel franchise.
    —Hilton Hotels & Resorts: Created a music experience for artists to spotlight at key cities across the nation.
    —Rachel Ray: Packaging for RR home-ware product lines.
    CLIENTS INCLUDED:
    Canopy by Hilton, Hilton Hotels & Resorts, Broadway Dance Lab, Rachael Ray.
  • J
    Art Director
    JWALK
    Jan 2012 - Jan 2013 (1 year 1 month)
    CLIENTS INCLUDED:
    Lacoste, DeLeon, Health Warrior, Bebe, L’Oréal.
  • Landor
    Designer
    Landor
    Jan 2010 - Jun 2010 (6 months)
    CLIENTS INCLUDED:
    Ron Zacapa, Captain Morgan, Blue Moon
  • Prophet
    Designer
    Prophet
    Jan 2010 - Jan 2012 (2 years 1 month)
    CLIENTS INCLUDED:
    Clients: Harley Davidson, Citigroup, TIMEX, Pepsi
Education verified_user 0% verified
  • T
    Bachelor of Science
    The Art Institute Of CaliforniaSan
    Jun 2006 - Jan 2009 (2 years 8 months)