Roberta de Freitas

Growth Department

Kyte

Jan 2023 - Jan 2024 (1 year 1 month)

Worked within the growth team of a global tech startup, focusing on design and content creation using Artificial Intelligence. Responsible for producing content in Portuguese, English, and Spanish for different markets, supporting growth, branding, and communication strategies, and leveraging Al to optimize creative processes and scale content production.

C

Freelance Project

Casa 3 Digital

Jan 2018 - Current (8 years 10 months)

Studio created to serve fashion brands across both wholesale and retail segments, working with large, established companies as well as small and emerging brands. Started as a freelance project and later consolidated into a recurring client portfolio. Work includes visual identity, content design, copywriting, e-commerce, video and motion, and digital campaigns.

I

Marketing & Content

Istituto Europeo di Design (Rio de Janeiro & São Paulo)

Jan 2018 - Jan 2023 (5 years 1 month)

Worked for five years leading the content strategy and digital communication for Istituto Europeo di Design in Brazil, overseeing the planning and production of content for social media and institutional websites. Coordinated digital marketing campaigns and collaborated on international projects with the Italy and Spain headquarters, helping strengthen the brand's digital presence and positioning within the creative education market.

E

Technical and recording assistant

Estúdio Nas Nuvens

Jan 2008 - Jan 2018 (10 years 1 month)

Technical and recording assistant at Estúdio Nas Nuvens, working alongside producer Liminha. Collaborated with leading national and international artists from the Brazilian music scene during their projects in Rio de Janeiro. Also worked as a freelance audiovisual content creator for various artists, as well as for production companies and record labels, contributing to the creation of visual content for music and audiovisual projects.

Roberta de Freitas

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Roberta de Freitas

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Behavioral traits