Robb Henshaw Co-Founder & CMO

(Acquired Co-Founder & CMO) - now Product Marketing & GTM Enablement Lead for Virtualization Solutions

Google

May 2024 - Current (2 years 2 months)

I joined Google when they acquired my company, Cameyo, where I was co-founder and Chief Marketing Officer (CMO). At Google, I lead Product Marketing & GTM enablement for virtualization solutions within the Chrome business unit.

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Founder & President

Digital Workspace Ecosystem Alliance

Apr 2021 - Current (5 years 3 months)

The Digital Workspace Ecosystem Alliance (DWEA) is a 501(c)(6) not-for-profit organization dedicated to market education and helping organizations enable secure productivity for all of their people – including remote, in-office, and hybrid workers. Together we are committed to providing the vendor-neutral education and resources needed to empower organizations of all sizes to develop the Digital Workspace strategy that makes sense for their business.

Co-Founder & CMO (acquired by Google)

Cameyo

Nov 2018 - Jun 2024 (5 years 8 months)

Cameyo (acquired by Google in May 2024) is the Virtual App Delivery (VAD) platform that enables people to use any application on any device. By enabling organizations to provide their people with access to the business-critical apps they need to stay productive from anywhere, Cameyo helps make remote & hybrid work, work. Hundreds of enterprises and organizations of all sizes utilize Cameyo’s Virtual App Delivery (VAD) solution to deliver applications to hundreds of thousands of users worldwide.

Chief Marketing Officer

Reserve

Nov 2018 - Nov 2019 (1 year 1 month)

Reserve is a stablecoin project focused on providing a stable digital currency for the world's most hyper-inflationary economies. As the company's first CMO I helped develop and execute the brand strategy & launch and oversaw all global marketing & communications. Key to this role was the education of the market on the need for stablecoins, their strategic value in the economic ecosystem, and the establishment of Reserve as a key thought leader on the topic.

Director of Marketing & Communications, IoT Business Unit

Cisco

Nov 2014 - Nov 2018 (4 years 1 month)

I ran global communications & social marketing - including PR, AR, corporate communications, social media, and events - for the IoT business unit of Cisco (which I joined through Cisco's $1.4B acquisition of Jasper in March 2016).

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VP of Comms & Marketing (acquired by Cisco)

Cisco Jasper

Nov 2014 - Mar 2016 (1 year 5 months)

Managed global communications for Jasper, the Internet of Things (IoT) management platform. This included managing all public relations, analyst relations, messaging & positioning, content marketing, social marketing, and internal communications. Built out the communications team in the lead-up to and throughout the prep for our planned IPO, and then through our $1.4B acquisition by Cisco (which happened prior to the IPO). Joined Cisco as part of the acquisition and ran global comms for Cisco's IoT business unit.

VP of Marketing & Communications

inPowered

Nov 2013 - Nov 2014 (1 year 1 month)

At inPowered, we enabled marketers to discover and promote the top expert opinions about their brands. The platform found all the great articles and opinions that the most credible experts were writing about companies and their products, then enabled brands to promote those expert opinions to inform and inspire potential customers to action. I was the global head of communications, responsible for strategic messaging, PR & AR, social media, influencer marketing, and events.

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VP of Marketing & Communications (acquired by BCD Travel)

GetGoing Inc acquired by BCD Travel

Jan 2013 - Nov 2013 (11 months)

GetGoing was a startup focused on making travel easier and more affordable for everyone, which was then acquired by BCD Travel. We introduced a unique "Pick Two, Get One" system to help save flexible leisure travelers up to 40 percent off their flights while helping airlines sell distressed inventory (while still protecting their yield). We also introduced our FlightFinder technology, which helped find affordable trips for people based on the travel experience they were interested in. I ran our global marketing & communications and was responsible for strategic messaging/positioning, digital marketing, PR & AR, influencer relations, and acted as a primary company spokesperson. I secured strategic media coverage in USA Today, New York Times,

Director of Corporate Communications (acquired by ZiffDavis)

SugarSync

Jan 2011 - Jan 2013 (2 years 1 month)

We established SugarSync as one of the top 3 cloud sync and file sharing services, leading to its acquisition. I oversaw SugarSync's global brand management and strategic positioning, including acting as the company's primary spokesperson and managing public relations, social media, and events. Drove consistent quarter-over-quarter increase in press coverage, social media following & engagement, and head-to-head product review wins for 2 years, leading to consistent growth in site traffic and exponential growth in app downloads (from 500K to 27M in 2 years) and paid subscribers.

VP of Marketing & Communications

Proxim Wireless

May 2008 - Jan 2011 (2 years 9 months)

Managed all global communications (including PR and AR), channel marketing, and product marketing for Proxim Wireless, a leading provider of end-to-end broadband wireless solutions (from WLANs/Wi-Fi Mesh, to WiMAX, to Point-to-Point backhaul technologies). I served as the primary media/analyst spokesperson for the company, both in North America and internationally. Over 3 years, we increased media coverage by 18x (1800 percent), with consistent quarter-over-quarter increases. Our channel marketing efforts helped triple revenue from the channel. And our SEO and growth marketing strategies increased site traffic by 10x (1000 percent) and incoming sales leads by 8x (800 percent).

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Account Supervisor

Horn Group Inc

Apr 2007 - May 2008 (1 year 2 months)

Managed PR initiatives for Motorola's Good Technology Group, Vontu (acquired by Symantec), and Riverbed Technology (NASDAQ: RVBD).

Associate

BursonMarsteller

Apr 2006 - Apr 2007 (1 year 1 month)

Led media/PR initiatives for multiple divisions of HP, applying my media relations and messaging/strategy expertise to HP ProCurve (the world's second largest enterprise networking vendor at the time) and HP Software (the world's sixth largest software company at the time, after the acquisition/integration of Mercury Interactive).

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Account Executive

Engage PR

Aug 2002 - Apr 2006 (3 years 9 months)

Led PR initiatives for emerging tech startups including: Airespace (acquired by Cisco), Reconnex (acquired by McAfee), Swan Labs (acquired by F5), Network Chemistry (acquired by Aruba Networks), MetroFi, Strix Systems, Divitas Networks, Network Chemistry, Inkra Networks, Infoblox, Vernier Networks, and Megisto Systems.

Media/Analyst Relations Coordinator (acquired by Oracle)

PeopleSoft Inc

May 2001 - Sep 2002 (1 year 5 months)

Helped organize and coordinate PeopleSoft's media and analyst conferences throughout the country.

Robb Henshaw

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Robb Henshaw