Lead Generator & Data Manager public Remote experience
Hightower Home Buyers
Oct 2023 - Feb 2025 (1 year 5 months)
● Conducted outbound prospecting via cold calls, emails, LinkedIn outreach, and SMS to engage decision-makers and generate high-quality leads.
● Managed and maintained CRM systems (Salesforce and GHL),ensuring accurate data entry, tracking, and lead status updates.
● Organised and segmented leads based on geographic location, property type, and engagement level for targeted outreach.
● Performed data validation, cleaning, and enrichment to eliminate duplicates, outdated records, and inconsistencies in the CRM.
● Developed and tested personalised messaging strategies for outreach campaigns to improve engagement and response rates.
● Worked closely with marketing and sales teams to refine lead generation strategies, optimise messaging, and