Rodrigo Professional

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Key account manager

Six Flags Mexico & Hurricane Harbor

Jan 2017 - Jan 2018 (1 year 1 month)

Designed digital marketing strategy forB2B channel; work plans and research on customer needs. Finding new clients. Customer service. Organizing events and meetings. Key Achievements: + Successful organization and logistics in events greater than 20,000 visitors. + 25% increase in revenue and number of visitors at events organized in Six Flags Mexico. + Sold four new events for Hurricane Harbor , bringing in about 10,000 new visitors post-natural disaster + Creating a successful marketing strategy for my client portfolio.

Distressed Asset Management

N.Cardinal

Jan 2013 - Jan 2019 (6 years 1 month)

Responsible for the evaluation of collateral in the acquisition of new residential credit portfolios. The creation of the evaluation model, database design, data mining, market research, written reports in Spanish and English, coordination of work teams, negotiation and conflict resolution. Achievements: + Purchase a new portfolio with more than 2,500 credits with a face value of 49 million dollars.

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Valuation coordinator

Cardinal Distressed Asset Management (NDA)

Jan 2013 - Jan 2019 (6 years 1 month)

Led a team evaluating collateral for residential credit acquisitions, creating valuation models, designing databases, conducting data mining, and performing market research. Key Achievements: + Management of collateral value in a loan portfolio at a national level with 2,000 properties and a value of 100 million dollars. + Purchase a new portfolio with more than 2,500 credits with a face value of 50 million dollars. + Finding and dealing new contracts with vendors nation wide.

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SPECIALIZED ANALYST (TOURISM

Several contractors

Jan 2000 - Jan 2003 (3 years 1 month)

Responsible and collaborator in the elaboration of Market Studies, Development Plans and Strategies for Urban, Tourist and Environmental Development. Participation in more than 20 projects of the National Fund for Tourism Development (FONATUR), private initiative (Careyes, Las Islitas) International Organizations such as Nicaraguan Institute of Tourism (INTUR) and Inter American Development Bank (IADB). Achievements: + Author of the National Tourism Development Plan of Nicaragua 2002−2007. + Feasibility of a country & polo club in Careyes, Jalisco. + Feasibility of a Rosewood hotel in San Blas, Nayarit. + Market study Nautical Ladder, Sea of Cortes (Escalera Náutica) project. + Urban & Touristic Development Plan of Puerto Cabezas, Nicaragua

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Consultant

Several

Jan 2000 - Jan 2003 (3 years 1 month)

Collaborated on 20+ tourism development projects with national and international organizations, including private ventures. Key Achievements: +Developed Nicaragua's National Tourism Development Plan (2002-2007) and Bilwi Urban & Touristic Development Plan. + Feasibility of a country & polo club in Careyes,Jalisco. Feasibility of a Rosewood hotel in SanBlas,Nayarit. + Market research study of the project Nautical Ladder, Sea of Cortes project.

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FREELANCE (COORDINATOR, ASSET MANAGEMENT & COLLECTIONS, FINANCIAL

Revisora de avalúos S.A.

SALES,MARKETING AND CUSTOMER SERVICE) Revisora de avalúos S.A. (Current) Appraisal Reviewer: Responsible for market research, data mining, optimization of processes in the database. To audit the collateral value of estate were according to market value, avoiding potential frauds. The innovation in massive geolocation of collaterals. Verification reports on the value of properties. All of this on properties linked to loans granted by the National Housing Institute (INFONAVIT). Achievements: + Co-creation and management of the database for this project. + Visit and valuation of more 500 properties nationwide. + Identification of several cases with deviations from the institute's policies, standards and processes. Avoiding patrimonial damage f

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Internet Ad Research & Rating Specialist

various entities. (NDA)(Current)

Analyzed and evaluated online advertisements for accuracy, relevance, and user experience. Utilized critical thinking and established guidelines to assign quality ratings, ensuring adherence to advertising best practices. Key Achievements: +Improved ad quality by 95%. + Machine learning models.(Self driving car) + Marketing and analysis. + Protecting social network users from malware and phishing.

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Valuation coordinator

Revisora de avalúos S.A.

Responsible for market research, data mining, creation & optimization of processes in databases. To review and audit the value of appraisal according to market value, avoiding potential frauds. The innovation in massive geolocation of housing projects. Achievements: + Co-creation and management of the database for this project. + Visit and valuation of more 500 properties nationwide. + Avoiding patrimonial damage for tens of millions of pesos.

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Specializedanalyst@NationalDevelopmentFundforTourism(NDFT-FONATUR),1995–2000.

I have experience developing market research studies and tourism development strategies, including terms of reference and bidding processes. I have also provided technical and administrative supervision for over 30 studies and projects related to feasibility, marketing, urban development, and ecological planning. These projects included work on MundoMaya, Barrancas delCobre, and the Integrally Planned Centers CostaMaya and Palenque. Achievements: + Development strategies and plans for national tourims projects. Purchase of land for real estate development. + Successfully secured IADB financing for infrastructure projects. + Construction ofvisitor centers at MundoMaya's archaeological and natural areas. + Construction of electric infraestruc

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Valuationcoordinator@FirstCityMexico,WacoTX(NDA)▪2003-2013.

I possess a comprehensive skillset for portfolio acquisition, having performed credit underwriting and risk analysis, developed financial models, conducted thorough due diligence, and implemented financial and statistical analysis. Additionally, I leveraged market research across various Mexican cities and employed business intelligence techniques, including data mining and valuation models, to ensure informed investment decisions and risk management. Management of a14,000 colateral portfolio value $1.1 billion USD. exceeded shareholder return targets over ten years. Creation of an audited, innovative valuation model that a quarter million USD. + Acquired seven portfolios representing new operations with face value of 450 million USD. + Sou

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