Rizwan khan

Marketing Analyst (Audience & Growth)

Sandbox VR

Sep 2024 - Oct 2025 (1 year 2 months)

Led audience and growth analytics for a location-based entertainment business across 50+ venues, supporting pricing, promotions, and new experience launches.Owned GA4 and Google Tag Manager implementations, ensuring accurate end-to-end tracking across paid media, CRM, and on-site conversion funnels.Built LTV and cohort models by acquisition channel, geography, and product tier to inform subscription strategy and promotional design.Developed attribution and incrementality frameworks (MMM-informed) to evaluate paid media impact on CAC and lifetime value; delivered monthly budget reallocation recommendations to corporate and franchise teams.Partnered with product, marketing, and engineering teams to measure a large-scale Netflix collaboration,

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Digital Analyst

Self Esteem Brands (Anytime Fitness, The Bar Method, Basecamp Fitness, Waxing the City)

Jul 2023 - Sep 2024 (1 year 3 months)

Served as analytics SME for a multi-brand, franchise-based portfolio, owning tracking, measurement and reporting GA4 and GTM governance across web and app properties.Defined KPI frameworks, data taxonomy, and UTM standards to enable consistent measurement across brands and franchise locations.Delivered weekly and monthly performance analysis across paid, owned, and organic channels, highlighting optimization opportunities that influenced budget and channel strategy.Designed and analyzed A/B and multivariate tests, helping marketing teams move from intuition-led decisions to data-backed experimentation.Built customer segmentation and funnel analysis using SQL and Amplitude to surface churn risks and engagement opportunities.

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Digital Marketing Analyst, Business Intelligence

Sesame3 Inc (DocuAl Pro)

Feb 2023 - Jul 2023 (6 months)

Supported the launch of an AI-powered documentation product by designing campaign measurement frameworks and defining success KPIs.Analyzed acquisition, activation, and engagement data to refine positioning, messaging, and channel mix.Built audience segments and lifecycle reports to inform targeting, retention efforts, and follow-on experiments.

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Senior Marketing Analyst / Marketing Manager

S.P. Retail Ventures Ltd

Apr 2018 - May 2021 (3 years 2 months)

Led marketing analytics for retail and hospitality locations, supporting revenue forecasting, budgeting, and campaign planning.Built dashboards and reports to track lead generation, conversion, and ROI across digital and offline activations.Conducted customer segmentation and market analysis to guide promotional strategy and location-level decision-making.Partnered with leadership on performance reviews, pricing discussions, and expansion insights.

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Digital Project Manager

Digitás Health Agency

Mar 2012 - May 2013 (1 year 3 months)

Led the development and launch of an enterprise learning management system for a Fortune 500 pharma company; owned backlog prioritization and agile delivery.Managed a cross-functional team including designers, copywriters, and developers to deliver digital products and campaign assets.The new LMS exceeded lead generation and engagement benchmarks by 30% compared to prior outreach methods.

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Account Manager / Business Analyst

Startup Media

Jan 2012 - Jan 2017 (5 years 1 month)

Managed client relationships and delivery for retail, fashion, telecom, and healthcare brands.Coordinated cross-functional teams across creative, analytics, and development to deliver campaigns and digital products.Established early foundations in analytics, reporting, and performance optimization for client stakeholders.

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Rizwan khan

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