Ritika Dhir

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Chief Manager, Brand Marketing

Reliance Digital Retail Ltd.,

Sep 2018 - Jul 2024 (5 years 11 months)

• Lead end-to-end management and conceptualization of brand and tactical campaigns to drive top-of-mind recall and achieve business objectives across touchpoints. • Simplify brand messaging and positioning through impactful 360-degree campaigns and well received TV Commercials, resulting in resulting in 89% positive brand sentiment and effectiveness. • Manage key brand launches - Launched the brand's flagship store in Delhi resulting in a 1.5x ROI, 65% increase in brand recognition, and 80% overall campaign efficacy • Bring alive the brand positioning at stores - rehauled the store VM with a customer-centric perspective and deployment at 2 pilot stores resulting in an 85% customers' preference of the new look • Designing, planning, man
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Group Account Manager, Advertising

Kaleido Communications Pvt. Ltd.,

Oct 2011 - Aug 2018 (6 years 11 months)

• Manage marketing and advertising for clients in diverse industries including real estate, retail, hospitality, IT, finance, fashion, and CPG. • Develop strategic communication plans leveraging market insights to shape launch strategies and integrated campaigns. • Maintain client relationships and handled day-to-day communication for ongoing projects. • Create strategic presentations for business pitches and led brainstorming sessions for impactful campaign ideas. • Lead end-to-end project delivery, managing campaign communication including teaser, launch and sustenance phases. • Launched Godrej Properties' Thane project Emerald in 2016, achieving 300 unit sales in the initial phase. • Led PAN India campaigns for Gitanjali Jewels, i

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