Rigoberto Santaella

Rigoberto Santaella  new_releases

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Digital Marketing | SEO | SEM | SEO Specialist | SEO Strategy | Technical SEO | Inbound marketing | Keyword Research | SEMrush | Sreaming Frog | Search Console
Chía, Cundinamarca, Colombia
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Résumé

Jobs verified_user 9% verified
  • KickOff Advertising
    SEO Specialist
    KickOff Advertising
    Apr 2024 - Apr 2025 (1 year 1 month)
    Responsibilities: • Research and selection of strategic keywords to improve organic traffic. • Development of SEO strategies based on competitive analysis to optimize online visibility. • Training and mentoring of Junior SEO Specialists, fostering their technical and analytical development. • On-page SEO content optimization with a focus on search engines to maximize performance. • Conducting technical SEO audits to identify and prioritize issues and areas for improvement using - Screaming Frog. • Evaluation and monitoring of backlinks to ensure quality and relevance. • Analysis of Google Search Console data to generate insights and propose strategic improvements.
  • Olly Olly
    SEO Content Writer
    Olly Olly
    Aug 2023 - May 2024 (10 months)
    Responsibilities: • Develop and write content for the company's various clients, focused on SEO to improve organic visibility. • Work closely with the analysis team to produce content and copy that matches the brand's identity. • Create keyword mapping and conduct keyword research with the goal of optimizing content and increasing organic traffic.
  • Chicks Gold
    SEO Content Writer
    Chicks Gold
    May 2023 - Dec 2023 (8 months)
    Responsibilities: • Develop and write content for the Chicks Gold blog, focusing on SEO to improve visibility. • Research keywords (Keyword research) to optimize content and increase organic traffic. • Work with Chicks Gold's marketing and design team to produce visual and written material that matches the brand identity. and User UX.
  • TECH Education SAS
    Lead manager
    TECH Education SAS
    Oct 2021 - Feb 2023 (1 year 5 months)
    - Successfully converted 30% of leads into customers for the company. - Developed customer acquisition campaigns resulting in 500 leads daily. - Restructured automated messages from the company with a 120% acceptance rate from customers. Write the messages (Copys) provided by the institution for various advertising campaigns. Manage Facebook Ads pages, monitoring comments from potential customers. Manage Social Selling Leads received through Facebook, guiding and advising them to hand them over to the sales force.
  • TECH Universidad Tecnológica
    Lead Manager
    TECH Universidad Tecnológica
    Oct 2021 - Feb 2023 (1 year 5 months)
    Responsibilities: • Write the messages (Copies) provided by the institution for various advertising campaigns. • Manage Facebook Ads pages, monitoring comments from potential customers. • Manage Social Selling Leads received through Facebook, guiding and advising them to hand them over to the sales force. Achievements: • Successfully converted 30% of leads into customers for the company. • Developed customer acquisition campaigns resulting in 500 leads daily. • Restructured automated messages from the company with a 120% acceptance rate from customers.
  • K
    Copywriter
    Kecán Agencia
    Jan 2021 - Oct 2021 (10 months)
    Responsibilities: • Shape the product experience through the creation of written content (Copywriting). • Contribute to the product vision across multiple platforms. • Manage Inbound and Outbound marketing campaigns. Achievements: • Successfully achieved organic brand positioning with a performance increase of 120%. • Will develop company profiles on social media with a focus on organic positioning. • Restructured the strategic objectives of the company's marketing department, resulting in a 25% increase in engagement.
  • K
    Copywriter public Remote experience
    Kecán Agencia
    Dec 2020 - Oct 2021 (11 months)
    - Successfully achieved organic brand positioning with a performance increase of 120%. - Will develop company profiles on social media with a focus on organic positioning. - Restructured the strategic objectives of the company's marketing department, resulting in a 25% increase in engagement. Shape the product experience through the creation of written content (Copywriting). Contribute to the product vision across multiple platforms. Manage Inbound and Outbound marketing campaigns.
  • T
    Community manager verified_user Verified experience
    Texas OilTech,
    Aug 2020 - Dec 2020 (5 months)
    - Achieved the positioning of various company profiles on social media. - Developed company profiles on social media, resulting in increased brand reach to the target audience. - Crafted creative texts for the company's website with a focus on SEO. Shape the product experience through the creation of texts. Contribute to the product vision across multiple platforms (copywriting for Facebook, Instagram, LinkedIn). Manage technical content (Technical Writer) of the company to capture leads through the website (SEO).
  • Texas Oiltech Laboratories
    Community Manager
    Texas Oiltech Laboratories
    Aug 2020 - Dec 2020 (5 months)
    Responsibilities: • Shape the product experience through the creation of texts. • Contribute to the product vision across multiple platforms (copywriting for Facebook, Instagram, LinkedIn). • Manage technical content (Technical Writer) of the company to capture leads through the website (SEO). Achievements: • Achieved the positioning of various company profiles on social media. • Developed company profiles on social media, resulting in increased brand reach to the target audience. • Crafted creative texts for the company's website with a focus on SEO.
  • K
    Kecán Agency
Education verified_user 0% verified
  • Semrush en Español
    Curso intensivo de SEO de Semrush
    Semrush en Español
    Aug 2023 - Sep 2023 (2 months)
  • Platzi
    Copywriter
    Platzi
    Jun 2023
  • Universidad Santa Maria
    Comunicación Social - Mención Corporativa
    Universidad Santa Maria
    Apr 2014 - Apr 2019 (5 years 1 month)
  • Universidad 'Santa María
    Licenciatura, comunicación social
    Universidad 'Santa María
    Jan 2013 - Dec 2019 (7 years)
Awards verified_user 0% verified
  • Universidad de la Sabana
    Aceptado por la Universidad de La Sabana para Especialización en Gerencia de la Comunicación Organizacional
    Universidad de la Sabana
    Jan 2020 - Jul 2020 (7 months)
    Ingresando en el primer semestre del año 2020, actualmente culminado el primer semestre y pausado desde el semestre vigente hasta nuevo aviso.
  • E
    Jugador de Tenis de Campo - ex Representante del Estado Anzoátegui Venezuela
    Estado Anzoátegui Venezuela
    Jan 2015 - Dec 2019 (5 years)
    ex representante número 2 del estado y 48 del país en categoría sub 18.