Rigoberto Santaella Digital Marketing | SEO | SEM | SEO Specialist | SEO

SEO Specialist

GetNuva

Apr 2025 - Current (1 year 7 months)

Responsibilities:
• Research and keyword mapping to strengthen service pages and blog content aligned with search intent.
• Led SEO strategy across TOFU, MOFU, and BOFU stages, including keyword research, mapping, and content planning.
• Optimized service pages and blog articles (meta tags, headers, internal linking).
• Monitored Google Search Console data and implemented SEO guidelines for writers to ensure consistency, growth, and prevent cannibalization.
• Execution of technical SEO audits with Screaming Frog to detect issues in metadata, headings, image optimization, and canonicalization.

Achievements:
• Boosted organic traffic +200% (800 → 2.5K monthly visits).
• Expanded keyword portfolio

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Kecán Agency

SEO Specialist

KickOff Advertising

Apr 2024 - Apr 2025 (1 year 1 month)

Responsibilities:
• Research and selection of strategic keywords to improve organic traffic.
• Development of SEO strategies based on competitive analysis to optimize online visibility.
• Training and mentoring of Junior SEO Specialists, fostering their technical and analytical development.
• On-page SEO content optimization with a focus on search engines to maximize performance.
• Conducting technical SEO audits to identify and prioritize issues and areas for improvement using - Screaming Frog.
• Evaluation and monitoring of backlinks to ensure quality and relevance.
• Analysis of Google Search Console data to generate insights and propose strategic improvements.

SEO Content Writer

Olly Olly

Aug 2023 - May 2024 (10 months)

Responsibilities:
• Develop and write content for the company's various clients, focused on SEO to improve organic visibility.
• Work closely with the analysis team to produce content and copy that matches the brand's identity.
• Create keyword mapping and conduct keyword research with the goal of optimizing content and increasing organic traffic.

SEO Content Writer

Chicks Gold

May 2023 - Dec 2023 (8 months)

Responsibilities:
• Develop and write content for the Chicks Gold blog, focusing on SEO to improve visibility.
• Research keywords (Keyword research) to optimize content and increase organic traffic.
• Work with Chicks Gold's marketing and design team to produce visual and written material that matches the brand identity. and User UX.

Lead Manager

TECH Universidad Tecnológica

Oct 2021 - Feb 2023 (1 year 5 months)

Responsibilities:
• Write the messages (Copies) provided by the institution for various advertising campaigns.
• Manage Facebook Ads pages, monitoring comments from potential customers.
• Manage Social Selling Leads received through Facebook, guiding and advising them to hand them over to the sales force.

Achievements:
• Successfully converted 30% of leads into customers for the company.
• Developed customer acquisition campaigns resulting in 500 leads daily.
• Restructured automated messages from the company with a 120% acceptance rate from customers.

Lead manager

TECH Education SAS

Oct 2021 - Feb 2023 (1 year 5 months)

- Successfully converted 30% of leads into customers for the company.
- Developed customer acquisition campaigns resulting in 500 leads daily.
- Restructured automated messages from the company with a 120% acceptance rate from customers.
Write the messages (Copys) provided by the institution for various advertising campaigns. Manage Facebook Ads pages, monitoring comments from potential customers. Manage Social Selling Leads received through Facebook, guiding and advising them to hand them over to the sales force.

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Copywriter

Kecán Agencia

Jan 2021 - Oct 2021 (10 months)

Responsibilities:
• Shape the product experience through the creation of written content (Copywriting).
• Contribute to the product vision across multiple platforms.
• Manage Inbound and Outbound marketing campaigns.

Achievements:
• Successfully achieved organic brand positioning with a performance increase of 120%.
• Will develop company profiles on social media with a focus on organic positioning.
• Restructured the strategic objectives of the company's marketing department, resulting in a 25% increase in engagement.

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Copywriter

Kecán Agencia

Dec 2020 - Oct 2021 (11 months)

- Successfully achieved organic brand positioning with a performance increase of 120%.
- Will develop company profiles on social media with a focus on organic positioning.
- Restructured the strategic objectives of the company's marketing department, resulting in a 25% increase in engagement.
Shape the product experience through the creation of written content (Copywriting). Contribute to the product vision across multiple platforms. Manage Inbound and Outbound marketing campaigns.

Community Manager

Texas Oiltech Laboratories

Aug 2020 - Dec 2020 (5 months)

Responsibilities:
• Shape the product experience through the creation of texts.
• Contribute to the product vision across multiple platforms (copywriting for Facebook, Instagram, LinkedIn).
• Manage technical content (Technical Writer) of the company to capture leads through the website (SEO).

Achievements:
• Achieved the positioning of various company profiles on social media.
• Developed company profiles on social media, resulting in increased brand reach to the target audience.
• Crafted creative texts for the company's website with a focus on SEO.

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Community manager

Texas OilTech,

Aug 2020 - Dec 2020 (5 months)

- Achieved the positioning of various company profiles on social media.
- Developed company profiles on social media, resulting in increased brand reach to the target audience.
- Crafted creative texts for the company's website with a focus on SEO.
Shape the product experience through the creation of texts. Contribute to the product vision across multiple platforms (copywriting for Facebook, Instagram, LinkedIn). Manage technical content (Technical Writer) of the company to capture leads through the website (SEO).

Rigoberto Santaella

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