Rickie Mixon Marketing Manager, SEO Strategist, and Content Writer

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Marketing Manager

Top Tree Herbs

Apr 2023 - Feb 2024 (11 months)

At this startup, I was responsible for creating and implementing marketing strategies across various platforms, devising and implementing SEO strategies for trafic growth, writing SEO-driven blog content, and using Google GA4 and SEMrush to monitor metrics and develop content strategies. I was also in charge with generating various leads for content sharing/collaborations, increasing brand awareness, and driving sales through marketing and web copy—all in a fast-paced and self-managed working atmosphere.

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Marketing Manager, Social Media Manager

Mitragaia

Jan 2022 - Jan 2023 (1 year 1 month)

I was a team leader of the marketing team, also acting as a copywriter and social media manager. I wrote and composes marketing emails and assessed metrics and CRMs. I handled direct response marketing, sales promotions, marketing campaign strategy, content design, and creating 2D product graphics with Adobe PS. My proudest accomplishments was my success promoting monthly charity drives on multiple channels and raising tens of thousands of dollars for organizations such as Susan G. Komen for the Cure, the Search Dog Foundation, the Baller Dream Foundation, and the National Alliance on Mental Illness.

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SEO Strategist, Writer, Editor

ItsHot.

Sep 2021 - Aug 2022 (1 year)

I worked as an on-page SEO copyrighter and blog writer. I was in charge of creating the blog content for the jewelry education section, as well as writing long-form content for all main product category pages, writing guest posts to acquire backlinks, and writing press releases. I successfully gained multiple top-ten Google rankings for a multitude of keywords. If you look at ItsHot's SEMrush rankings, the vast majority of the highest-volume, highest-trafic pages were written by me.

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SEO Strategist, Writer, Editor

HPJ LLC

Sep 2021 - Jan 2022 (5 months)

I was assigned as an editor, copywriter, and SEO writer for Oasis Kratom's newly acquired website. In addition to content writing, was responsible for making articles compliant with FDA standards for regulatory claims, securing guest posts, product descriptions, fact-checking and updating sources, and improving SEO and readability.

Content Writer, SEO Strategist

The HOTH

Feb 2021 - Jan 2022 (1 year)

Content writing for blog posts with a focus on SEO keywords, marketing, and competitor analysis. I wrote 500–2500 word articles on a diverse range of topics, from health and wellness to ecological pest control.

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Assistant Retail Manager

PSEB Pacsun

Apr 2020 - Nov 2020 (8 months)

This was a very sales heavy role; I had to manage a large store that was understafed during the holidays. I connected with customers to push sales based on my competitive marketing strategies, which employed creative tactics to highlight product promotions. I had the highest rate of successful new email loyalty signups at the branch. I set up visual presentations of products and handled customer service phone calls as well as regional management compliance calls. I used my personal knowledge of fashion and trends to make sales to wide age groups. A large part of the job was customer service – handling returns, complaints, and questions.

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Part-Time

Feb 2020 - Nov 2020 (10 months)

I was primarily tasked with making seasonal sales and handling a large volume of customers with personality and charisma. Vans prioritizes customer service, so a big part of the job was connecting with customers and recommending products to them on the floor. I marketed products to consumers by informing them of special sales, discounts, and our email marketing campaigns, as well as using product knowledge and personal experiences to secure sales. I developed my Customer Relationship Management skills and focused on units per transaction and sign up rates for acquiring new members of the Vans Family rewards program.

SEO &Marketing Strategist, Content Writer

Independent Freelancer

Mar 2019 - Feb 2024 (5 years)

Working with a diverse array of clients to design and implement marketing strategies, providing a wide range of content writing across various niches, editing for regulatory compliance and consumer transparency, and ghost writing. Writing experiences include but are not limited to SEO content, web copy, academic essays and short stories, poetry, speeches, "About Us" Pages, author bios, product descriptions, comedic dialogue and more. I also worked on email marketing, on content design, photoshop, and infographics.

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Team Supervisor

Campus Auxiliary Services

Aug 2018 - Mar 2020 (1 year 8 months)

In this hospitality role, I was in charge of managing customer service relations, preparing tables and meals for customers, and training new student staf. I was tasked with serving, inventory and stocking, and managed the cash register when needed. It was my responsibility to lead my team of coworkers and delegate tasks to prepare large food orders for our fine bufet. I also worked closely with the head chef and helped him communicate tasks and information to the team.

Writer, Editor

Her Campus Media

Jan 2018 - Jan 2020 (2 years 1 month)

An online magazine targeted at an audience of college-aged women. I primarily served as proofreader, transcriptionist, and editor. I also was tasked with topics creation and writing assistance. I went to regular collaborative events at my campus club.

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Assistant Retail Manager

VF Corporatin Vans

Rickie Mixon

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Rickie Mixon

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