Marketing director
Vermont Chamber of Commerce
Sep 2017 - Jun 2020 (2 years 10 months)
- Formulated and executed marketing strategy and brand awareness campaign using offline marketing and digital advertising techniques: SEO SEM, PPC (Bing) DSP, Email marketing, Facebook, Twitter and Instagram.
- Grew member acquisition KPQ by 46% in 1 st year through focus on traffic analysis, engaging content, and product marketing.
- Entrusted with relationship development through business strategy improvement, internal communications and training, and management experience across technical organization, Dell (client)
- Coordinated press releases, product reviews, and product previews in association with outside public