Richard Verjel
About
Detail
Crystal community manager
New York, United States
Contact Richard regarding:
work
Full-time jobs
Starting at
USD30/year
Résumé
Jobs
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- SSocial Media Designer, Copywriter & Content CreatorSargento Foods Inc.Nov 2021 - Sep 2022 (11 months)- Contracted by Sargento Foods to create authentic digital and social content for a Hispanic audience
Translated over 50 existing online recipes to Spanish, ensuring language was true/relatable to native speakers
- Connected with manager weekly to review project status, present in-progress creative and discuss upcoming strategic initiatives
Built reference photo presentation for monthly photoshoots outlining authentic props/ingredients to include in photograp
- Created, filmed, and edited a dozen Latin American inspired recipe videos for Sargento’s TikTok
Developed a targeted content strategy for Hispanic audience categorizing recipes based on their regional identity: Andean, Caribbean, Amazonian, Patagon
- - CHead of Press - Communication Advisor for Felipe Garcia Echeverri (Magisistrate of CNE)Consejo Nacional de Colombia, CNEJul 2018 - Nov 2019 (1 year 5 months)- Represented the Magistrate of the High Court, Felipe Garcia Echeverri, to foster positive public interactions and opinion
Maintained social media accounts for Felipe Garcia Echeverri helping to distribute key objective messages to properly represen
- Worked with team to coordinate international conferences for Echeverri attended by global leaders on topics such as importance of social media during elections
Attended various events educating public of CNE’s responsibilities and Echeverri’s goal
- Organized media tours for Echeverri ensuring he connected and shared his opinions with proper news publications
- Wrote press releases for Colombia’s largest media publications such as RCN TV, Semana magazine outlining E 
Marketing Project & Community ManagerMoodleJan 2017 - Jun 2018 (1 year 6 months)- Served as LATAM digital marketing coordinator building digital campaigns encouraging schools in Latin American countries to adopt Moodle eLearning services
Developed multiple personalized digital campaigns specific for each country represented resu
- Generated digital content for use on various social platforms educating potential clients of Moodle’s platform offerings
Partnered with internal team members (creative, strategy, etc.) to create ads for use on Facebook, Google, and Twitter
- Responsible for bi-weekly analysis of Google ad performance, sharing results with Edu Labs Marketing team
Website Administration using WordPress
• Piloted the first Moodle subsidiary for use by Ecuador’s top universities.<- Head of Internal CoomunicationsBanco de BogotáDec 2014 - Jul 2016 (1 year 8 months)- Served as lead administrator for the internal corporate intranet ensuring all employees had proper access/communications
Managed company web page and social media account, creating daily content for all employees
• Wrote press releases for Almaviva - Multimedia JournalistCaracol RadioFeb 2014 - Dec 2014 (11 months)- Making interviews for a radio program (health program)
Writing articles for the online portal about health topics - Copywriter - JournalistRCN Colombia NewsJan 2013 - Jan 2014 (1 year 1 month)- Writing and correction of librettos and creative contents of the programming grid of the tv channel
Education
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- Diploma of Education, Digital MarketingNew York UniversityMar 2022 - Jul 2022 (5 months)
- Associate's degree, Computer Programming & Graphic DesignASA CollegeJan 2020 - May 2022 (2 years 5 months)
- Social Communication and Journalism DegreePolitécnico GrancolombianoAug 2010 - Aug 2014 (4 years 1 month)