Ricardo González

I am a multi disciplinary designer focused on product design, brand identity, and business transformation. I have been working with a diverse spectrum of cl ients developing and refining digi tal products for small businesses to global corporations based out of Latam and the U.S. through a precision and col laboration mindset. Over a decade of industry experience, I have had the opportunity to leverage user interface and visual design practices combined with a holistic foundation in user experience, to elevate digital products to the next level, contributing to creating meaningful solutions bridging people's needs and business growth. My work, led by handcrafting and user-first thinking, has helped fast-paced teams to launch branded interactive experiences and best-in-class digi tal products for organizations such as Yeti, State Farm, Hol iday Retirement, Humana, Rappi, Cisco, Descompl ica, and many more.