Ricardo Preto

Marketing Data Analyst

Bitpanda

Oct 2024 - Current (1 year 8 months)

• Orchestrated market intelligence and campaign performance analyses to provide critical insights for C-suite strategy. • Engineered and institutionalized interactive Tableau & Metabase dashboards for stakeholders, embedding data-driven decision-making into core business operations. • Mastered complex data extraction and analysis from Snowflake using advanced SQL to ensure the highest standards of data integrity. • Owned the A/B testing program to optimize for key metrics, delivering measurable improvements in ROI and customer engagement. • Functioned as the key analytical liaison for cross-functional leadership, aligning team strategies with overarching business goals.

Analytics Engineer

Coolbet

Jan 2024 - Sep 2024 (9 months)

• Optimized Core Infrastructure: Led query performance optimization, significantly enhancing the efficiency and reliability of the data ecosystem. • Delivered Critical Insights: Developed bespoke reporting solutions to address key business and regulatory challenges. • Ensured Data Integrity: Owned the resolution of complex data and reporting issues, ensuring accuracy across all platforms. • Standardized Business Logic: Established and governed the documentation for data transformations, regulatory reporting, and critical KPIs. • Drove Operational Excellence: Identified and implemented key process improvements, leveraging a tech stack including PostgreSQL, SQL, Git, and Jira to boost efficiency.

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Data Analyst

MarkAnthony Group

Jun 2022 - Dec 2023 (1 year 7 months)

For the White Claw data analytics initiative, I served as the key technical and strategic lead, responsible for transforming complex business requirements into a robust and user-centric analytics platform. I designed and executed the core data model, creating a single source of truth that served as the backbone for all reporting and analysis. Leveraging this model, I developed a sophisticated business intelligence solution within Qlik, featuring dynamic dashboards and visualizations. This solution provided stakeholders with self-service capabilities to explore data, monitor key metrics, and derive strategic insights independently. In parallel, I instituted a rigorous governance and documentation framework. Using Jira, I oversaw the agile pr

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Data analyst

Zenklub

Oct 2021 - Jun 2022 (9 months)

I led a strategic data analytics initiative where my primary objective was to translate raw data into actionable business intelligence that drove informed decision making. I orchestrated the entire data workflow, beginning with the extraction and preparation of large datasets from BigQuery using advanced SQL. My analysis went beyond surface-level reporting to identify significant trends and insights that had a direct impact on business strategy. A core part of my role was designing the LookML data model, which provided a solid, governed foundation for all analytics.

Business Intelligence Intern

AlmapBBDO

May 2021 - Sep 2021 (5 months)

I supported the by enhancing reporting workflows, facilitating cross-departmental communication, and contributing to technical

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