I'm a software engineer with over a decade of experience building user-focused products at startups and global companies.
At Automattic, I led multiple projects on WooCommerce Payments and other open-source payment gateways, shipping critical features like Apple Pay, Google Pay, and multi-currency support used by 800K+ merchants.
As co-founder of
Criar.io – a print-on-demand e-commerce based in Brazil, I built the design editor MVP and led the company’s SEO strategy, achieving #1 rankings for key terms and driving hundreds of thousands of monthly users through organic search.
Earlier, I was the first engineering hire at
Branch.io, where I helped build the MVP dashboard for mobile deep linking and implemented the company’s first website, supporting early customer growth and investor traction during the company's series A funding.
I like to focus on the intersection between product, UX, and engineering — especially when helping early-stage products go from 0 to 1.
Time zone: UTC-3
https://github.com/ricardo
