Ricardo Limpias Buhooo CEO & Co-Founder

Founder / Technical Product Lead

Buhooo

Aug 2017 - Current (9 years 3 months)

• Founded and scaled a technology company turning field and operational data into business intelligence for enterprise clients.
• Moved into a hands-on technical product role over the last two years — owning architecture decisions, roadmap, specifications, prototypes
and client implementations.
• Ran discovery directly with non-technical stakeholders across operations, HR and marketing, converting institutional knowledge into prioritized
product bets.
• Wrote specs and acceptance criteria, managed the backlog, collaborated on design, and drove features through Git-based delivery to
production.
• Introduced AI-native tooling into the build process, materially increasing prototyping speed and reducing the di

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Commercial Manager

Haka SRL

Nov 2016 - Nov 2017 (1 year 1 month)

Managed commercial operations for a major distribution company representing Kimberly-Clark, Beiersdorf, Unilever and others
• Led channel strategy and field execution, working from operational data across traditional and horizontal channels.

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Commercial Manager

Grupo Kuljis

Oct 2014 - Nov 2016 (2 years 2 months)

Led commercial strategy for Soprastelle and the national rollout of the Mr. Flash product line.
• Ran Bronko, a 5 fast-food chain, repositioning the brand and launching a customer-facing mobile app.

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Mitsuba — Strategic Manager

MITSUBA

Oct 2013 - Oct 2014 (1 year 1 month)

• Designed and executed commercial strategy across retail, promoter and institutional channels for a leading apparel manufacturer.

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Founder / CEO

Praia d' Bossa & Wall Street Bar

May 2012 - Oct 2013 (1 year 6 months)

• Founded two concept restaurants, including a dynamic-pricing venue where prices moved with live demand.
• Built teams, tested unproven concepts and learned fast-cycle execution

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Customer Relationship assistant

Hotel Fazenda Village Montana

Sep 2010 - Dec 2010 (4 months)

internship, Sao Paulo - Brazil

Retail Merchandising

Disney

Feb 2007 - Aug 2007 (7 months)

Internship working as a retail cast member at WALT DISNEY WORLD PARK

Ricardo Limpias

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Ricardo Limpias

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