Ricardo Alencar Community Manager

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Community Manager

Traid

Jun 2023 - Nov 2023 (6 months)

As a Community Manager and Brand Strategist, I specialize in developing strategies and directing brand management for companies. My goal is to position clients' brands in a unique and impactful way in the market, building and strengthening their image. My responsibilities include researching and analyzing the market, defining brand positioning, developing visual and verbal brand identity, establishing brand guidelines, creating effective communication strategies, and managing brand reputation. Based on data and insights, I work to ensure that the brand conveys its personality and value proposition consistently across all touchpoints. I monitor relevant metrics to evaluate the performance of implemented strategies and make necessary adjust

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Marketing Manager

HitMagazine

Jan 2023 - Current (3 years 6 months)

As HIT! Magazine Marketing Manager I help to establish and maintain a strong brand content and online presence. My role involves creating and implementing Social Media, Ad Campaigns, and Partnership strategies that align with the brand mission. Throughout this job, we have already achieved great things like: - Being the first printed magazine in Brazil about South Korean Culture - Getting our content in the subways of São Paulo City - Being a go-to brand when it comes to consulting about South Korean entertainment - Reaching more than 1M people through content and partnership with companies and influencers. And soon to be more achievements.

Travel

Career Break

Oct 2022 - Jan 2023 (4 months)

I traveled to Ireland to study English and meet new places, while living there i worked as a Waiter, traveled to Italy and Switzerland and met a lot of new people.

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Social Media Lead

Afterverse

Jun 2021 - May 2022 (1 year)

- Development of global social media channel strategies for Afterverse games, shaping the brand's voice and seeking to increase engagement with the players. - Identification of content trends and best practices in social media for gaming communities around the world. - Support the development of the long-term vision for the development of official social channels. - Develop narratives that will strengthen the connection of players with our brands and our Universe. - Develop a sense of community within social channels. - Prepare community sentiment and trend reports, as well as campaign impact analysis. - Working together with internal areas such as Game Development, Creators, CX, Growth, Brand and others to promote relevant actions for the

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Head of Digital

Tonica Ag

Jun 2020 - Jun 2021 (1 year 1 month)

- Social Media team management - Elaboration of media planning for Facebook Ads and Google Ads; - Strategic and tactical planning of content and sponsored media; - Generate insights for the creative team based on reports and raise points of attention for route correction; - Content schedule with guidelines development; - Structuring of Briefing with client and creative team; - Weekly and monthly performance reports + KPIs + Presentation Clientes: JBS Institucional | Allied Brasil | Flora Cosméticos & Limpeza | Nissin

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New Business

MasteradIn

Oct 2019 - Jun 2021 (1 year 9 months)

A 𝐌𝐚𝐬𝐭𝐞𝐫𝐚𝐝𝐢𝐧 foi criada no fim de 2018 com o objetivo de alavancar o crescimento online de pequenas e médias empresas, utilizando ferramentas e estratégias de automação combinadas com robusta análise estatística de dados. Através dessa combinação, foi criada uma estratégia de 𝗚𝗿𝗼𝘄𝘁𝗵 𝗛𝗮𝗰𝗸𝗶𝗻𝗴 para as empresas: um conjunto de práticas voltadas para aumento de eficiência e crescimento sustentável de longo prazo. Somos especializados em Automação de Processos Online (Python & Selenium), SEM (Google Ads), SEO (Content & Tech), Backlink Acquisition, Redes Sociais (Instagram & Whatsapp) e Análise de Dados. Adotar as melhores práticas do mercado, utilizando técnicas inteligentes para aumento de produtividade, é chave para de

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Sócio Diretor

ASTROVISUAL

Jan 2017 - Jun 2020 (3 years 6 months)

Como CEO eu era responsável pelo setor Audiovisual, Criação e Marketing Digital. Além da aquisição de novos clientes para a empresa. Com essa experiência tenho vasto conhecimento em organização de equipes, projetos, financeiro e growth. Além de desenvolvimento de briefing, planejamento e estratégia.

Analista Comercial

ManpowerGroup

Jan 2016 - Current (10 years 6 months)

Análise de dados e estatísticas aplicado aos produtos e serviços oferecidos pela empresa. Identificar oportunidades de negócio a partir da análise tanto em ambiente interno e externo.

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Assistente de planejamento

The Aubergine Panda

Jan 2016 - Current (10 years 6 months)

Elaboração de relatórios junto da equipe, criação de planejamento estratégico e cronograma de conteúdo interno e externo para clientes. Estruturação de planilhas e pitchs. Além do atendimento da conta ORACLE LATAM.

Pesquisador de Mercado

IDC

Jan 2015 - Current (11 years 6 months)

Através de telemarketing realizava ligações para gerentes de TI nos países da América Latina e realizava pesquisas de mercado relacionadas à investimentos da empresa em Espanhol.

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Gerente de mídias sociais

So Paulo Center

Jan 2015 - Current (11 years 6 months)

Gerenciamento das redes sociais, criação de pautas, artes, planejamento, estratégias e investimento de mídia.

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Head of Digital

Ricardo Alencar

About

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