Ricardo Rodarte CV & fleet aftersales manager at Ford Motor Company

CV & fleet aftersales manager

Ford Motor Company

Mar 2021 - Current (5 years 4 months)

- Lead the growth of ford’s fleet & commercial vehicles aftersales operations, including parts & service over the 120 nationwide Ford service centers. - Development & management of the ford fleet care parts & service consolidated billing program in mexico. - Responsible for the deployment of a ford branded public charging network in the market, electric vehicle charging hardware portfolio and local ecosystem alliances. - Development & management of the ford fleet care parts & service consolidated billing program in mexico. Leading operations, marketing and sales.

Business development manager

Ford Motor Company

Aug 2019 - Mar 2021 (1 year 8 months)

- Head of quick lane auto centers in mexico, puerto rico & central america (ford's tire, maintenance & light repair auto centers). 25 stores in 9 different countries. Responsible for the overall business operation. - In charge of product, marketing, field operations, market representation and managing the relationship with the franchisees in the region on behalf of ford motor company. Grew volume of repair orders by 32% and total sales ($) 40% YoY. - Oversee the strategy and management of ford’s wolesale parts program (cpwd) which integrates the top selling spare part dealerships in the country. - Responsible for ensuring sell-in obectives to ford dealers and sell-out to jobbbers, independent repair facilities and fleets. - Oversee the deve

Commercial strategy manager

Ford Motor Company

Jul 2018 - Aug 2019 (1 year 2 months)

- Lead the project management of the company’s commercial vehicle strategy for mexico to deliver a best-in-class solution to fleet & commercial vehicle customers, integrating product marketing, sales service & service initiatives. - Managed the ford leasing private label partnership with BanRegio (operated by BanRegio under the ford brand) & the vehicle modifier qualification program. - Manage go to market & sales strategy for the commercial vehicle portfolio, including assessment of market trends, competitive landscape and definition of target business segments. - Assessment of market trends and in-market competitive landscape. - Special assignment to lead the transition of PRCCA (Puerto Rico & Central America) fleet business support opera

Key account manager

Ford Motor Company

Feb 2016 - Jul 2018 (2 years 6 months)

- Lead ford motor company’s efforts to maintain and expand relationship with key strategic ford customers in 9 industries. - Represent ford as its local global deals liaison, managing the sales relationship with key global customers. - Acted as the government deals manager for mexico, supporting dealer fleet sales to all government entities.

V

Head of operations

Viveldi

Jul 2015 - Feb 2016 (8 months)

- Lead product management & strategic vision for the marketplace & websites as a service solutions. - Established product-market fit, brand strategy & business model for the marketplace.

R

Digital manager

Radio Anahuac

Aug 2014 - May 2015 (10 months)

- Lead the station’s digital strategy including social media, web content and e-mail. Leveraging digital channels for growth. - Provided strategic counsel on new digital technologies and tools to bring innovation and optimize digital activities.

Student ambassador

Google

Jul 2014 - Jul 2015 (1 year 1 month)

- Public relations efforts & brand representation. - Promoting brand and product suite awareness among students (Ads, Education, Business Suite). - Organizing and managing events focused in product training, digital marketing education and google partner programs

Ricardo Rodarte

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Ricardo Rodarte