Senior Product Analyst & Advertising Sales Manager
WooMe
Jul 2008 - Aug 2011 (3 years 2 months)
• Built, managed, and maintained new internal advertising opportunities via strategic ad placements and tactical on-site objectives.
• Managed all advertising sales and operations on WooMe.com and Shufflepeople.com including lead generation, negotiating contracts, finalizing insertion orders, structuring campaign setup, and optimizing performance to maximize ROI.
• Grew advertising operation from $10k/mo to $120k/mo by optimizing internal system delivery specifications and working closely with clients to maximize campaign profitability and ROI.
• Advised and developed strategies to optimize core site objectives including registration and VIP conversion.