René Hernández Marketing Lead

Marketing Lead & Grants Lead at Push DAO

Push Chain

May 2024 - Mar 2025 (11 months)

– Lead comms within the DAO environment, focusing on bringing more builders, developers, and users to Push Protocol through grants program,
spaces, valuable information in our blog, and a comprehensive marketing strategy for Push DAO.
– Manage the Push Grants Program in the V3 session, including project reviews, applicant interviews, and in-depth project research.

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Marketing Lead (after Nación Bankless)

Black Flag DAO

Sep 2023 - Current (3 years 2 months)

– Lead comms focusing on “crypto Twitter” to expand community reach.
– Produce and host a weekly podcast and conduct regular X/Twitter spaces
– Host, edit, and upload podcast episodes to Spotify and YouTube
– Support and assist in managing the last two Gitcoin rounds created by the NB team.
– Serves as part of the treasury management team with signature authority on the Safe Wallet.

Latam Ambassador (before Push Protocol)

Push Chain

May 2023 - May 2024 (1 year 1 month)

– Commenced as Community Manager, subsequently transitioning to Project Manager.
– Supervised the fulfillment of KPIs for deliverables.
– Led communications and provided support to SubDAO members through asynchronous channels and weekly calls.
– Prepared and submitted monthly reports.

A

Media Buyer

Artcrypted NFT Marketplace

Jul 2022 - Jan 2023 (7 months)

Community Builder (Telegram)

Espacio Cripto

Jan 2022 - Jan 2024 (2 years 1 month)

– Managed the Telegram community in collaboration with other moderators.
– Supported members, provided guidance on onboarding, and shared information about the hosts, teamwork, and hosted events.
– I was a speaker about the Metaverse at the event.
I was a speaker at the event "Entrando al Espacio Cripto." My talk was about the Metaverse.

Marketing Strategist & Insights Researcher

Valtech

Mar 2020 - Apr 2024 (4 years 2 months)

– Led the Listening area, overseeing the creation of listening reports, benchmarks, and special, monthly, and annual reports
– Conducted research on information, trends, and data to enhance digital product utilization, adoption, and performance.
– Contributed to developing communication strategies for major brands such as PepsiCo, Interceramic, The Vanguard Group, CMI,
Firestone, Telcel Empresas, and Play-Doh.

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Senior Community Manager & Social Listening

New World Monkeys

Feb 2020 - Mar 2020 (2 months)

- Content creation and management of social media accounts for INFONAVIT (National Housing Fund Institute)
- Analysis of conversations on social media accounts to enhance decision-
making.
- Generation of listening reports.
- Daily monitoring of national digital media for the formulation of strategies and foresight regarding potential crises.

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Marketing Coordinator

MTelecom LLC

Feb 2019 - Feb 2020 (1 year 1 month)

Activities:

- Development of digital strategy and ongoing marketing.
- Creation of proposals for visual communication and digital strategy on social media.
- Definition of content pillars.
- Administration and monitoring of Google and Facebook Ads campaigns (monthly budget of 50K).
- Preparation of reports on results, listening, benchmarking, and analysis of web presence for retail.

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Content & Community Manager Sr.

MTelecom LLC

Feb 2017 - Feb 2019 (2 years 1 month)

Activities:

- Development of a content schedule based on business needs, timing, promotions, and social media trends.
- Content creation, maintenance, and management of brand social media accounts: Facebook, Twitter, YouTube, and Instagram.
- Multi-platform customer support: Facebook, LiveChat, Twitter, Instagram, and email.
- Configuration, administration, and monitoring of Facebook Ads campaigns (monthly budget of 50K).
- Configuration, administration, and monitoring of Google Ads campaigns (monthly budget of 50K).
- Creation of copies for presentations, website, and press releases.

A

Community Manager Sr & Social Listening

Atomo Interactive

Jan 2017 - Feb 2017 (2 months)

Activities:

- Content creation and management of social media accounts for AAA accounts (Estee Lauder).
- Analysis of conversations on social media accounts to enhance decision-making.
- Generation of listening reports.

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Social Data

Mirum

Sep 2016 - Dec 2016 (4 months)

Activities:

- Preparation of reports for the performance evaluation of the social media accounts of an AAA account (Huawei), for the development of recommendations for their improvement.
- Analysis and categorization of conversations on social networks related to the account to identify areas of opportunity.
- Implementation of the daily workflow for the work team and improvement of report delivery times.
- Coordination of the team to enhance communication and results delivery.

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Social Listening Manager

Popcult Group

Sep 2014 - Sep 2016 (2 years 1 month)

Activities:

-Development of visual communication proposals and digital strategy according to the client's needs.
- Preparation of reports for the assessment of presence in media and social networks, along with recommendations (related to current events or crises) to enhance the management and exposure of the brand, client, or institution in the digital environment.
- Daily monitoring of media outlets (digital and traditional), both national and local, for the formulation of strategies and foresight regarding potential crises for the client.
- Coordination of digital analysts and supervision of the fulfillment of deliverables to the client.
- Analysis of the work environment and proposals for improvement to inc

René Hernández

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René Hernández

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