Rene Cheng

Product Marketing Manager, Healthcare

Cority

Sep 2025 - Current (1 year 2 months)

• Built a six-layer GTM intelligence system in Claude, an interactive dashboard tracking 10+ market signals, creating a sales-support-product feedback loop that reduced time-to-roadmap-decision
• Reworked Meddbase's positioning and messaging using buyer personas, driving a 50% increase in organic traffic and identifying new target markets
• Ran competitive analysis and customer interviews to validate messaging, synthesizing findings into personas and positioning used across product and marketing
• Redesigned release process tiers and led 2 GTM campaigns, creating sales enablement assets and launch content that grew feature adoption by 30%

L

Product Marketing Manager, PLG

Loomly

Dec 2023 - Feb 2025 (1 year 3 months)

• Spearheaded 35+ go-to-market campaigns for feature launches via blogs, emails, and in-app messages, exceeding adoption goals by 10% and driving 30% YoY growth
• Developed and executed multi-channel marketing initiatives and lifecycle campaigns for onboarding, engagement, upgrades, and churn reduction, increasing activation and retention by 15%
• Conducted competitive analysis of 16 competitors, monitoring industry trends in pricing, positioning, and marketing tactics, to refine messaging and shape the product roadmap
• Increased user engagement by 20% and improved product adoption by hosting quarterly webinars and creating 40+ YouTube tutorials, boosting customer knowledge of Loomly
• Recognized as the team's Most Comm

Senior Product Marketing Specialist

Paradigm

Jul 2022 - Dec 2023 (1 year 6 months)

• Led go-to-market campaigns for PracticePanther, LollyLaw, MerusCase, and Bill4Time, driving a 15% increase in feature adoption through blogs, emails, webinars, and ads
• Developed sales enablement materials, including tailored sales decks, one-pagers, and training resources, driving a 10% increase in demo rates and improving sales team effectiveness
• Designed battle cards and comparison pages from competitive analysis, increasing win rates by 7%
• Strengthened brand perception for new features by developing clear, consistent messaging across channels, resulting in a 12% increase in engagement

Product Marketing Specialist, JobSeer

hireEZ

Jun 2019 - Jul 2022 (3 years 2 months)

• Positioned hireEZ's AI-powered job search tool with unified messaging across web, email, and social media, driving a 13% increase in daily sign-ups
• Scaled JobSeer's go-to-market programs, including influencer partnerships, increasing brand awareness and generating 1,000+ sign-ups at 60% lower cost per acquisition
• Created B2C career development and job search content, driving 100+ daily sign-ups through targeted SEO and organic engagement

About

Detail

Timeline

Résumé