Regina Paola Victorica Garcia

Regina Paola Victorica Garcia  new_releases

About

Detail

Gen Z Marketing Strategist & Brand Experience Designer | Boosting Brand Awareness & Engagement with Personalized Experiences | Uniting strategy & Design
Mexico City, Mexico

Contact Regina regarding: 
work
Full-time jobs
Starting at USD1.7K/month
Flexible work
Starting at USD9/hour
groups
Networking

Timeline


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Résumé


Jobs verified_user 20% verified
  • F
    Account Planner - Freelancing Project
    Freelancing Project - Multiple Clients
    Dec 2023 - Current (2 years 4 months)
    Market Research and Consumer Insights: Developed comprehensive market research strategies that led to a deeper understanding of target demographics, resulting in a 20% increase in campaign effectiveness. Designed and implemented a long-term strategic plan and handled digital marketing strategies, including SEO, SEM, and social media management in addition to excellently presented campaign strategies and results to stakeholders.
  • B
    General Manager verified_user Verified experience
    Barry’s México
    Jul 2022 - Nov 2023 (1 year 5 months)
    Developed and executed a marketing strategy focused on customer growth and retention. As a result, we achieved a 25% increase in gym attendance in Q1 2023, which contributed to a 15% increase in monthly revenue and higher member retention throughout the year. Implemented a participative leadership approach, encouraging collaboration and individual development. This increased employee retention by 15% during my tenure as team leader, which contributed to a more stable and productive work environment.
  • V
    Creative Director
    Viralizadora
    Feb 2022 - Sep 2022 (8 months)
    Designed creative social media campaigns that generated an increase in engagement and account recognition in 5 months: follower growth of 6.4% and an increase in interactions on @antara.mx's Instagram accountfrom 0.68% to 8.51%. Data analysis using Meta Business to evaluate performance and adjust tactics according to results
  • M
    Intern
    Market Research
    Jan 2020 - Dec 2020 (1 year)
    Information synthesis and insight gathering for mass consumer products
  • Via.Work
    Marketing associate & content manager
    Via.Work
    Jan 2019 - Dec 2019 (1 year)
    Launched an Instagram strategy using specific hashtags that helped increase the reach of @via.work's posts by 15% in 4 months. I conducted a remote content-gathering program to use photos and videos from users on social networks. The material used increased the number of followers and interactions with the account @via.work.
Education verified_user 0% verified
  • Z
    Support in communication and press
    Zona Maco
    Nov 2021
  • Z
    Entrepreneurship: From idea to early product design
    Zona Maco
    Nov 2021
  • Z
    Document compilation and management
    Zona Maco
    Nov 2021
  • C
    B.A. in Marketing and Advertising
    Centro de Diseño, Cine y Television
    Jan 2017 - Dec 2021 (5 years)
  • Mater Dei Catholic High School of San Diego
    High School
    Mater Dei Catholic High School of San Diego
    Jan 2013 - Jan 2017 (4 years 1 month)
  • S
    Elementary
    St. Charles Catholic School
    Jan 2009 - Jan 2013 (4 years 1 month)
Awards verified_user 0% verified
  • Columbia University
    Baja California Women’s State Soccer Team
    Columbia University
    Nov 2017
  • E
    Earned a silver medal at the Youth National Olympics in Mexico
    Nov 2016