R

Reena Borkar

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Marketing Communications Manager
Ontario, Canada

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Résumé

Jobs verified_user 0% verified
  • Optibus
    MARKETING & COMMUNICATIONS MANAGER
    Optibus
    Nov 2022 - Feb 2024 (1 year 4 months)
    • Overachieved marketing opportunities by 37% and pipeline targets by 20% for 3 consecutive quarters • Conceptualized and led the first experiential Customer User Event for 75+ clients and prospects in collaboration with the customer success team that helped generate sizable business opportunities and multiple upsells • Created targeted marketing collateral, including 20+ presentations, case studies, and sales tools, enabling the sales team to effectively communicate the value proposition and contribute to a 25% increase in sales conversions. • Collaborated with recruitment teams to develop employer branding communication strategies to attract top talent, highlighting the innovative and dynamic nature of the organization by way of conte
  • dentalcorp
    MARKETING COMMUNICATIONS
    dentalcorp
    Mar 2019 - Jul 2019 (5 months)
    • Responsible for creative Briefs, creation of social media content calendars, web content optimization • Developed strategic marketing initiatives and programs to drive organic and paid growth • Spearheaded process management of various marketing initiatives including timelines, and budgets • Led and assessed the ongoing effectiveness of marketing initiatives for assigned projects with insight-driven analytics including Google Analytics, Google AdWords, and Facebook Insights • Collaborated and supported internal and external partners to ensure seamless vendor management • Implementing various Marketing initiatives including audits, traditional and digital marketing, social media Facebook Ads, website redesign on CMSi and WordPress •
  • G
    COMMUNICATIONS & SOCIAL MEDIA MANAGER
    GREEN SCHOOLS GREEN FUTURE,
    Oct 2018 - Apr 2019 (7 months)
    • Spearheaded content marketing strategy for events, website, GoFundMe page and monthly newsletters to internal and external stakeholders • Collaborated with project manager, analytics and digital media team to create insight driven marketing initiatives to drive customer acquisition and retention
  • T
    SOCIAL MEDIA & CONTENT STRATEGIST
    TORONTO POLICE SERVICES,
    Oct 2018 - Dec 2018 (3 months)
    • Analysed all the participating social media channels of Toronto Police to ascertain their effectiveness and recommended best practices and strategies for optimal engagement across platforms • Made tactical internal communication recommendations to the Corporate Communication Head at Toronto Police Services to improve employee engagement to drive customer engagement and loyalty • Developed content roadmap with detailed content pillars for social media platforms and online employee engagement initiatives
  • M
    MARKETING COMMUNICATIONS MANAGER
    MARRIOTT INTERNATIONAL – SHERATON GRAND PUNE & LE MERIDIEN MAHABALESHWAR RESORT & SPA
    Dec 2013 - Aug 2018 (4 years 9 months)
    ACCOMPLISHMENTS • Elevated Social Media standing through effective Digital and Social strategies by increasing brand awareness and customer loyalty through organic user engagement by 35%, driven by conceptualizing customer engagement initiatives via experiential marketing • Managed multiple Change management projects during the repositioning of the hotel and Marriott Starwood merger • Elected as the Brand Audit Champion, ensured compliance with all parameters and scored 97% in Brand Compliance at the Annual Brand Standard Audit • Supported Brand initiatives by handling internal and external stakeholders and developing strategic sponsorship events to promote the brand • Led the local campaign to celebrate 80 years. of Sheraton Go Beyond
  • I
    MARKETING COMMUNICATIONS EXECUTIVE
    INFOSYS TECHNOLOGIES LTD -Global IT
    Jun 2010 - Mar 2013 (2 years 10 months)
    • Managed communication projects through effective interpersonal skills working with cross-functional teams • Tailor content to each channel, optimizing for audience preferences and behaviours • Enabled Tactical Brand Positioning through strategic communication, Content creation, newsletter content development • Ideated Blogger of the Month contest to drive quality blog content from other business departments • Partnered with creative & PR agency to drive marketing & content strategy
Education verified_user 0% verified
  • A
    Sales and Marketing Connections - Access Employment
    Association with Humber College
    Jan 2018 - Jan 2019 (1 year 1 month)
  • IGNOU
    Diploma in Creative Writing
    IGNOU
    Jan 2010 - Jan 2011 (1 year 1 month)
  • B
    Bachelor of Arts
    Jan 2007 - Jan 2010 (3 years 1 month)