Associate Digital E-Commerce Producer, SHOP BAZAAR / Harper's BAZAAR
Hearst Magazines
Apr 2023 - Oct 2024 (1 year 7 months)
Managed and executed digital content strategies to support user experience and e-commerce performance for ShopBAZAAR. Collaborated cross-functionally to implement projects, support marketing automation, and optimize the product lifecycle, while using data-driven tools like A/B testing and CRO to enhance website engagement and conversion rates. Improved site usability and product engagement by managing high-impact content updates and streamlining product navigation. Identified and implemented conversion rate optimization strategies through A/B testing, resulting in measurable improvements in user engagement and campaign ROI.