Rebecca Fassler

Senior Account Strategist and Team Lead

Instrumental Group

Jan 2023 - Current (3 years 6 months)

Increased lead generation YoY by 90% through a targeted ABM and Lead Generation focused Paid Media strategy. Created a content cluster strategy that saw a 30% increase in keyword placement, ranking top 5 keywords in placement 1-5 in 3 months. Led paid social strategy across Meta, LinkedIn, and Google Ads managing $50k monthly budget. Launched multi-channel lead generation campaigns using HubSpot and LinkedIn Ads, generating 1,200 MQLs in 6 months and reducing CPL by 28%. Hit agency ROI and client sentiment goal all 4 quarter in 2024.

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Account Manager

Room214

Jan 2021 - Jan 2023 (2 years 1 month)

Improved email open rates from 21% to 38% through A/B tested subject lines Drove 5.1x ROAS on Meta campaign targeting abandoned carts Increased landing page conversion rate by 47% after CRO-focused redesign Reached 85,000+ customers in a 4-week awareness campaign across Instagram and Google Ads

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Account Manager

MagnetizeAgency

Jan 2017 - Jan 2020 (3 years 1 month)

Planned and executed targeted digital campaigns across Meta, Google, and programmatic platforms to promote cardiology and oncology service lines, generating a 45% increase in appointment requests quarter-over-quarter. Managed multi-channel campaign for a hospital's cardiology department, including paid search, YouTube pre-roll, and social ads, resulting in 3,200 landing page visits and 130 booked consultations in 6 months. Developed creative and managed production of billboards, print ads, and transit wraps for system-wide awareness campaigns, reaching over 300,000+ local residents and increasing direct web traffic by 62% during campaign periods. Led the marketing communications rollout for a new cancer center groundbreaking, including pres

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Marketing Manager

DarwinChambers

Jan 2015 - Jan 2017 (2 years 1 month)

Oversaw complete redesign and launch of Darwin Chambers' website, collaborating with outsourced developers and internal stakeholders; improved site speed by 52%, and increased session duration by 37% within 90 days post launch. Created brand asset libraries and usage guides to ensure cross-team consistency across sales decks, tradeshow materials, and online communications. Played a key support role in acquisition bid submissions, contributing strategic brand documentation, product visuals, and formal pitch materials that reflected the company's technical excellence and market readiness. Developed comprehensive print media strategy for product line launches and trade expos, including layout, material sourcing, and vendor coordination— meetin

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Account and Social Media Manager

Developed and executed multi-platform content strategies for 5+ clients, increasing average engagement rates by 42% across Instagram, LinkedIn, and Facebook. Created custom content calendars and managed day-to-day posting schedules, resulting in a 35% increase in follower growth over 6 months. Conducted audience audits and competitive analysis to refine voice and visual direction, resulting in improved brand consistency and message clarity. Designed branded graphics and short-form video content using Canva and CapCut, boosting story views by 60% month-over-month. A/B tested post types, publishing times, and CTA formats to optimize for engagement, conversions, and reach across all channels.

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