Rebecca Cheng
About
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Graphic Designer | Brand Identity • Editorial • Typography • Illustration | Yale School of Art + RISD
United States
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Résumé
Jobs
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DesignerGretelJul 2026 - Current (4 months)Supported the design team in developing brand identities, marketing campaigns, presentations, and digital assets for a range of clients. Contributed as intern to creative exploration, production, and refinement while collaborating across disciplines in a highly iterative studio environment.- Course AssistantStanford UniversityJun 2025 - Current (1 year 5 months)Increased student engagement and learning outcomes in Art, Design & Technology, and Product Design courses by leading small group discussions, facilitating student behavior, and contributing to the development of student projects.
- RFreelance Graphic Designer and IllustratorRebecca ChengAug 2024 - Current (2 years 3 months)Work on various Design and Illustration projects across private clients, Target, Adobe, Yale School of Art, Yale School of Architecture, Yale Student Senate and more
- FFreelance DesignerAug 2024 - Current (2 years 3 months)Delivered impactful design and illustration solutions for various private clients, Target, LINQ, Yale School of Art, Yale School of Architecture, Tsai CITY, Yale Cancer Center and more by developing visual identities, editorial layouts, event materials, social media content, product design and illustrations that elevated communication and audience engagement.
- CreativeAdobeJul 2025 - Oct 2025 (4 months)Selected for the Adobe Creative Apprenticeship to design updated YouTube thumbnails and social media templates, enhancing brand consistency and boosting viewer and audience engagement
for a biweekly digital content series. - Graphic Designer for Blenman Innovation GroupYale Cancer CenterJan 2024 - Aug 2024 (8 months)Enhanced usability and clarity of a developing cancer research software by systemizing and designing an extensive library of icons, ranging from cellular structures to human anatomy, while establishing a cohesive visual language to support scientific communication.
- Graphic DesignerTsai Center for Innovative Thinking at Yale Tsai CITYSep 2023 - May 2024 (9 months)Increased brand visibility and audience engagement by creating targeted social media campaigns and cohesive event branding systems, aligning creative direction with client goals and established brand guidelines.
- Graphic DesignerLinqMar 2023Generated large bank of 100+ resource photo thumbnail images to be used in web following preset brand guidelines following tight deadlines
- Hygiene Heros Research And DevelopmentUNIVERSITY OF CALIFORNIA BERKELEYSep 2022 - May 2023 (9 months)• Participated in group research and curriculum design and development ranging from presentation design to finalizing teacher's guides
• Worked across teams utilizing Chinese and English in collaboration with Chinese education system - UI/UX DesignerSilathaJul 2022 - Aug 2022 (2 months)Participated in UX design of and addition of menstruation tracking extension for the app
Critical examination of current app and UX redesign - CreativeThe AlphabettersJun 2022 - Aug 2022 (3 months)Created graphic design and illustration work in support of a startup used in social media, website, and more. Worked in content and brand strategy and approached creative challenges with a customer-first mindset in branding for an early stage children's brand.
- Visual DesignerStyleSmith StudioJun 2022 - Jul 2022 (2 months)Project lead on company rebranding with new color palette, logo and type and updated collateral fitting to new brand language.
- WLogo DesignerWhaleStatsOct 2021 - Nov 2021 (2 months)Design logo and created illustration for web and various usage
- Teacher AssistantRhode Island School of DesignSep 2021 - Dec 2022 (1 year 4 months)Assisted professor in a Experimental and Foundations Studies Drawing course as well as a Sophomore Drawing course
- Student Leader and Orientation LeaderRhode Island School of DesignAug 2021 - Sep 2021 (2 months)lead and guided incoming freshmen through a multi-day orientation process to settle them into college and continue to provide guidance throughout the school year
- Graphic DesignerClockyJun 2021 - Aug 2021 (3 months)Branding and graphics intern
Helped create and plan social media posts and website usage as well as ideate for brand identity
Assisted in creating marketing and branding graphics, contribute to visual group projects and created content fitting to company aesthetics - Children’s Art TeacherThe Empowerment FactoryMar 2021 - May 2022 (1 year 3 months)Taught elementary level drawing courses that combine learning about science and endangered animals with rendering and illustration
- Graphic DesignerThe Empowerment FactoryFeb 2021 - May 2022 (1 year 4 months)The Empowerment Factory: Non-Profit Childern’s Art Education
Graphic design and office work - joined as part of working team to help create course material， children’s drawing books, marketing graphics and contribute to organization activities
Education
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- Master of Fine Arts - MFA, Graphic DesignYale UniversityAug 2023 - Jun 2026 (2 years 11 months)
- Summer, UIUXiXperienceJul 2022 - Aug 2022 (2 months)
- Course, The Language of Design: Form and MeaningCalifornia Institute of the ArtsJul 2022
- Professional Certificate, Google UX DesignCourseraJun 2022 - Aug 2022 (3 months)
- Cross Registration, Chinese Language and LiteratureBrown UniversityJan 2022 - Jun 2023 (1 year 6 months)
- Bachelor of Fine Arts - BFA, IllustrationRhode Island School of DesignAug 2019 - Jun 2023 (3 years 11 months)
- Pre-College, PaintingRhode Island School of DesignJun 2018 - Aug 2018 (3 months)
- Visual Art, PaintingCSSSA California State Summer School for the Arts FoundationJun 2017 - Jul 2017 (2 months)Accepted as a rising junior in high school through a competitive selection process.
- High School Diplomapalo alto high schoolAug 2014 - Jun 2019 (4 years 11 months)
Projects (professional or personal)
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Awards
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- Honor Student at Rhode Island School of DesignRhode Island School of Design
- California Arts ScholarState of CaliforniaGovernors Medallion
- Congressional Art CompetitionState of CaliforniaCaliforina 18th District Second Place
- MRachel Allen AwardMayDepartment of Visual and Performing Arts
Fine Art - Honor Student at Rhode Island School of DesignRhode Island School of Design
- MEmily Benatar Art ScholarshipMay
- CHSK 6 and HSKK Highest LevelCenter for Language Education and CooperationScored high on the highest level Chinese fluency test.
- ALiquid Colletive ExhibitAprSelected to show my silk scarf pieces: "When the Clouds Meet the Deep Sea" and "Passing Through the World" in the exhibition at RISD. Find these pieces on my website: https://rcheng.myportfolio.com/portfolio
- SScholastic Art and WritingMultiple Silver Keys and Honorable Mentions
- BBlick Mixed MediaSilver and Gold Awards