Rebeca Pereira de Lima

Product Marketing Trainee

Novartis

Mar 2022 - Sep 2022 (7 months)

✓ Fulfillments of brand plan executions ✓ Control of expenses through the SAP payment tool ✓ Support in product develop and strategy implementation ✓ Building strategic planning based on end-to-end user experience ✓ Material develop for promotional activities: materials launch pad and plains of action ✓ Development and implementation of events and launches that guarantee the achievements of the objectives for each brand -> -> -> Contribute to the expansion of the product portfolio, generating an increase in revenues in the first half of 2022, based on around +10.5% above the target of the previous year. Ensure the excellence implementation of the tactical plan, evaluation and analysis of opportunities, as well as the needs of the brand /

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Analista de Performance Digital

Leme Digital

Aug 2020 - Nov 2020 (4 months)

✓ Campaign planning and creation ✓ Results measurement (Google Analytics and MLabs) ✓ Preparation of periodic reports for analysis of project progress ✓ Campaigns on digital platforms (Facebook Ads, Instagram Ads, Google Ads, LinkedIn Ads, Yotube Ads) ✓ Data analysis and insights (RD Station, Facebook insights and Google Search Console) Main clients served: MF Loteamentos, Sebrae in Ceará, Maris Pescados, Conceptus Clinic.

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Social Media Analyst PL. | Focused on Strategic Content

Leme Digital

Aug 2020 - Nov 2021 (1 year 4 months)

✓ Meetings with Clients ✓ Led a team with 5 socials media ✓ Project management in different market segments ✓ Tactically managed planned actions aimed at B2B | B2C ✓ Continuous monitoring of online and offline marketing campaigns ✓ Measurement of Results (Google Analytics and MLabs) and Reporting; ✓ Participation in the creation of new products/services oriented to positioning and/or branding; ✓ Performance indicators prepared and managed for media and direct marketing campaigns; ✓ Creation, review and approval of content; weekly agendas; editorials and planning ✓ Strategic actions for clients from different market segments, developed from insights on social listening, market research and benchmarking -> Optimize the planning format that i

Sales Volunteer

Fundação Estudar

May 2020 - Jul 2020 (3 months)

✓ Prospecting for partners: Organizations and people ✓ Preparation of strategic planning for sales actions ✓ Foster partnerships with student entities, junior companies and centers -> -> Develop sales planning in order to optimize processes and engage the sales team.

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Marketing Analyst

Coco Bambu Group - Dom Churrasco Company Ltda.

May 2018 - Mar 2020 (1 year 11 months)

✓ Preparation of content editorials and weekly agendas ✓ Production of internal marketing and relationship actions ✓ Customer relationship through management tools and CRM ✓ Planned online and offline actions and campaigns with partner apps ✓ Monitoring of the KPIs the marketing contribution, guaranteeing the progress towards the objectives ✓ Management of sales and results analysis tools (Google ADS; Analytics; Etus and Google My Business) ✓ Conducted market research with customers through physical and online forms in order to understand more about consumer behavior and thus gain insights to launch new products and services -> Canais de marca estruturados, com melhor visibilidade no Google. Como resultado, obtive um aumento de mais de 80%

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Trainee de Marketing and E-Commerce

Internship Program Santander Universities - Via Direta Company Ltda.

Sep 2017 - Jan 2018 (5 months)

✓ Developed actions to attract buyers personas and visibility ✓ Monitor sales performance in ecommerce and media used ✓ Follow the production of photos, videos and brand actions ✓ Responsible for product media management in e-commerce ✓ Support in the construction of brand positioning, remarketing and branding actions

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Event Producer Intern

Núcleo Integrado de Comunicação (NIC) - UNIFOR Company

Feb 2017 - Aug 2017 (7 months)

✓ One of those responsible for the planning, execution and production of events produced inside and outside the university ✓ Effective participation at all stages (pre-production, production and post production) ✓ Contributed to the construction of events with more than 500 people

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Social Marketing Trainee

AIESEC en Argentina

Dec 2016 - Feb 2017 (3 months)

✓ Worked with a multicultural team ✓ Developed cultural actions to raise financial and material resources ✓ Contributed to the NGO's day-to-day actions, together with other exchange students, in order to strengthen ties with residents, children and families. ✓ Organized, executed and put into practice strategic fundraising actions, together with exchange students from various professional fronts ✓ Contributed to the construction of the website's content, actions, events and dissemination campaigns for the NGO in the city of Luján de Cuyo

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Project Coordinator

AIESEC Fortaleza

Jan 2016 - Jul 2016 (7 months)

✓ Team building ✓ Built and executed actions aimed at B2B | B2C ✓ We build strategic plans for segmented markets ✓ Led a team of 4 people focused on: achieving goals, developing partnership strategies with private universities, working on quality of experience ✓ Team responsible for providing over 300 exchange experiences for university students ✓ Developed skills such as: sales, negotiation, organization, leadership and solution focus

Rebeca Pereira de Lima

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Rebeca Pereira de Lima