Rea Naidoo
About
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Content Marketing @ Ready Set
Toronto, Ontario, Canada
Résumé
Jobs
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Content Marketing SpecialistReady SetSep 2025 - Current (8 months)- Customer Marketing SpecialistRoofrJan 2025 - Sep 2025 (9 months)
- Campaign Content ManagerFrontFundrJul 2022 - Jan 2025 (2 years 7 months)
- Campaign Strategy CoordinatorFrontFundrMay 2021 - Jul 2022 (1 year 3 months)FrontFundr is an online private market investment platform that focuses on connecting investors and entrepreneurs with the mission of democratizing the private sector investment model in Canada. The company uses today's technology to empower all Canadians to invest in private companies they believe in while giving entrepreneurs access to the funding they need to grow. The vision is to be an inclusive capital market empowering the greater investor community and promising companies to drive innovation and economic growth.
- Marketing & Communications AnalystPontem InnovationsDec 2020 - Apr 2021 (5 months)Pontem takes a business-first approach to use data innovation tools and actively collaborates with clients to implement simple and sustainable solutions to organizational challenges. This approach empowers small to medium size organizations by identifying the areas with the greatest opportunity to improve results and creating actionable insights through data storytelling and improved forecasting. • Created top of funnel marketing assets such as infographics and repurposed blog content that generated a 14% increase in unique visitors from Linkedin • Planned, performed keyword research, and wrote 10+ blog posts and 3+ case studies designed for SEO to grow the monthly organic traffic • Completed in-depth website audit to make adjustments an
- Digital Marketing ConsultantSchool of Retailing Consulting GroupAug 2020 - Apr 2021 (9 months)The University of Alberta School of Retailing works with organizations to assist in areas such as market needs assessment, strategic planning, marketing and communications, and branding. In a transforming world, the team consults with local businesses to create a digital business presence and improve their digital literacy. • Developed and managed strategic B2C and B2B integrated marketing plans leveraging digital marketing efforts such as social media, e-commerce, website, PPC, SEO, and email for 15+ clients • Drove branding strategies such as consumer segment targeting, brand toolkit and graphic curation, and content schedules using market research and competitive analysis • Created and designed new websites and refreshed outdated websi
- Teaching AssistantAlberta School of Business University of AlbertaJun 2020 - Dec 2020 (7 months)Business 201 (Introduction to Canadian Business) is a course at the Alberta School of Business that provides students with an introduction to the Canadian business environment. Students learn how to analyze business cases and propose tailored solutions, how to develop tools for ethical decision-making in business, and how to create a comprehensive business plan.
- FFreelanceMay 2020 - Current (6 years)
- FreelanceSelfemployedMay 2020 - Current (6 years)
- Business Analyst (Corporate Strategy)City of EdmontonJan 2020 - Aug 2020 (8 months)The Corporate Strategy team sits within the Urban Form and Corporate Strategic Development department and supports the City of Edmonton by focussing on improving the alignment, relevancy and efficiency of the City’s services, supporting effective performance and risk management, and providing oversight of the business processes. Key Responsibilities: • Built and provided ad-hoc key reports in Tableau and analyses in Excel for external teams providing real-time insights into processes, costs, and projects, saving 5 hours of manual reporting each week • Analyzed and interpreted large company datasets using SQL and Excel and conducted statistical analysis to recognize procedural inefficiencies in processes and projects (Pivot table and relate
- Development & Communications CoordinatorBoys Girls Clubs Big Brothers Big Sisters of Edmonton AreaMay 2019 - Dec 2019 (8 months)BGCBigs is an organization that believes in the promise of all children. The organization works to provide services for over 5,000 children and youth. The development and communications team is responsible for acquiring the funds and building relationships with corporations, partners, and the community. Key Responsibilities: • Designed and executed social media as well as led content development strategy for an eight-week digital campaign across 3,500 followers on Instagram, Twitter, and Facebook • Utilized data of past campaigns to understand performance on each social media in order to improve the number of followers by 50% and engagement rate by 30% across all platforms • Worked closely with the marketing manager to optimize content cal
- Retail Financial Services (Solutions) CoordinatorATB FinancialJan 2019 - May 2019 (5 months)The Solutions Marketing Guild creates value by having a deep understanding of ATB customers and ATB product solutions, to ensure that the team connects the right product, solution, and advice when customers need it most. Key Responsibilities: • Performed market segment strategic planning by analyzing market data through various forms of research including data mining and competitive landscape analysis to determine new products to bring to market • Identified, composed, and presented trends affecting the retail banking sector and category-specific product trends to anticipate customer future needs on a weekly basis • Developed employer branding strategy by conducting a front-end website audit to create recruitment marketing toolkit material
- Fund Development AssistantBoys Girls Clubs Big Brothers Big Sisters of Edmonton AreaMay 2018 - Dec 2018 (8 months)BGCBigs is an organization that believes in the promise of all children. The organization works to provide services for over 5,000 children and youth. The development and communications team is responsible for acquiring the funds and building relationships with corporations, partners, and the community. Key Responsibilities: • Prepared a ‘millennial attraction strategy’ plan based off research collected on industry statistics, community demographics, projected growth, and created an engagement strategy using multi-channel marketing • Responsible for raising funds for numerous programs; through prospect research, strategic planning and major donor solicitation, successfully attained over $5,000 in summer grants by major funders • Maintained,
Education
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- École Internationale de Français, French StudiesUniversité du Québec à TroisRivièresJan 2019 - Dec 2019 (1 year)
- Bachelor of Commerce - BCom, Marketing, Co-opAlberta School of Business University of AlbertaJan 2016 - Dec 2021 (6 years)
Projects (professional or personal)
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- EEmail Strategy and Flow AutomationSep 2020 - Dec 2020 (4 months)BlackTravelBox is a Colorado-based start-up with a mission to give women of colour a brand they could trust for their travel personal care needs, focussing on hair and skincare products with travel-friendly packaging and formulations that make packing simple and easy. Working alongside the founder, I was able to learn about how start-ups operate and work on a marketing project. Key Responsibilities: • Analyzed and evaluated results from past email campaigns using best practices information and analytics to improve and refine approaches in regards to copy, design, automation, and segmentation • Created customer journey process flows including automated email flows for a welcome series, post-purchase flow, lead nurture series, loyalty serie
- MMarketing Insights and Customer PersonasMay 2020 - Aug 2020 (4 months)The Leopara Group is a California-based start-up with a mission to bring to market smart & effective devices, accessories and products that amplify the beauty experience. Working alongside the founder, I was able to learn about the inner workings of a start-up and have full ownership over a marketing project. Key Responsibilities: • Developed insightful strategies for new customer acquisition, growth, and retention, by creating customer personas based on purchasing data, behavioural characteristics and customer segmentation analyzed through Shopify Analytics, Google Analytics, and Instagram and Facebook • Used Excel and analytic skill to consolidate data from competitors, industry, and consumers into actionable marketing insightful strateg
Awards
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- ATB Financial Case CompetitionATB FinancialMar 20191st place in a case competition sponsored by Fox and Forth.
- CCPA Challenge 2019CPA AlbertaMar 2019
- CHuman Resources Competition West 2019CPHR British Columbia YukonMar 2019
- UUniversity of Alberta Marketing Association Case CompetitionUniversity of Alberta Marketing AssociationMar 20191st place in a case competition sponsored by Maclab Development Group.
- UUniversity of Alberta Human Resources Association Case CompetitionUniversity of Alberta Human Resources Management AssociationOct 20182nd place in a case competition sponsored by Belay Advisory and Revive Wellness.
- UUniversity of Alberta Marketing Association Case CompetitionUniversity of Alberta Marketing AssociationMar 20183rd place in UAMA Case Competition sponsored by Aurora Jet Partners.
- A2017 Alberta School of Business Dean's CompetitionAlberta School of BusinessNov 20174th place in entrepreneurship challenge.
- BAlberta Internal Case CompetitionBusiness Students AssociationOct 2017Participant in case competition.