Rayyan khalid

Senior Content Writer & Social Media Manager

Evernect

Sep 2025 - Current (1 year)

• Developed and executed integrated content and social media strategies to increase brand awareness, engagement, and lead generation. • Created SEO-optimized blogs, website copy, landing pages, email campaigns, and high-converting marketing content. • Managed content calendars and planned campaigns across LinkedIn, Instagram, Facebook, X, and other digital platforms. • Conducted keyword research, competitor analysis, and content optimization using SEO and Generative Engine Optimization (GEO) best practices. • Leveraged AI tools (ChatGPT, Gemini, Claude) to streamline content creation while maintaining originality, brand voice, and accuracy. • Designed and managed organic social media campaigns, writing engaging captions and coordinating cre

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Senior Content Writer & Social Media Manager

Tasvic

Sep 2025 - Apr 2026 (8 months)

• Developed SEO-driven content and social media strategies to increase brand visibility, engagement, and lead generation. • Created website copy, landing pages, blogs, email campaigns, and social media content aligned with business goals. • Planned and managed social media calendars and campaigns, writing engaging captions across platforms. • Conducted keyword research, competitor analysis, and content optimization using SEO and GEO best practices. • Monitored content and social media performance using GA4 and Google Search Console to continually improve effectiveness. • Collaborated with marketing, design, and product teams to execute integrated digital campaigns.

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Senior Content Writer

Bestax Chartered Accountants

Feb 2024 - Sep 2025 (1 year 8 months)

• Created high-quality, SEO-optimized blog articles, website content, landing pages, and marketing copy. • Conducted keyword research and implemented on-page SEO best practices to improve search engine visibility. • Developed and managed content calendars aligned with marketing campaigns and business objectives. • Wrote compelling copy for email campaigns, social media, advertisements, and promotional materials. • Collaborated with SEO specialists, designers, developers, and marketing teams to deliver integrated campaigns.

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Press Release & SEO Content Writer

Sep 2023 - Jan 2024 (5 months)

• Created engaging, newsworthy press releases highlighting company achievements and industry events. • Produced SEO-driven articles, blog posts, and landing pages, and presented copy strategies to clients and editors. • Applied strong writing, editing, and proofreading skills to produce accurate, on-brand content.

On-Page SEO & SEO Content Writer

ACE MONEY TRANSFER

Nov 2022 - Feb 2025 (2 years 4 months)

• Developed SEO-optimized content that increased visibility on search engines and grew organic traffic. • Conducted keyword research and developed SEO-friendly titles and meta descriptions. • Organized work within the Content Management System, consistently meeting deadlines. • Kept website content and links updated for maximum optimization and search ranking.

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UX Content Writer & Graphic Designer

ITmark Consultancy

Sep 2022 - Aug 2023 (1 year)

• Managed the content creation and publication process end-to-end. • Delivered high-quality, insightful, and engaging written content. • Developed and proofed creative content and resources in response to client briefs.

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SEO Content Writer

Enfield Royal Cosmetics

Aug 2022 - Aug 2023 (1 year 1 month)

• Optimized website content for SEO and organic search visibility, increasing website traffic. • Conducted keyword research and developed SEO-friendly content titles. • Managed own workload efficiently to deliver high-quality work within agreed deadlines.

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Content Writer (Intern)

Grey Bricks Marketing

Jan 2022 - Nov 2022 (11 months)

• Wrote and edited high-quality articles and blog posts. • Performed in-depth research to write clear, accurate copy. • Generated and pitched content concepts, communicating value to secure client buy-in.

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